¶ … collegiate social network that provided friends the opportunity to stay in touch with each other as they moved on with their academic careers to a social network-based business model generating billions of dollars in revenue, Facebook has gone through many transformations as a business. The intent of this analysis is to evaluate the progression of Facebook on the most critical key dimensions of its performance as measured by financial metrics. Facebook's innate design structure enables it to be personalized for specific user's tastes, as the ergonomics and user experience enable this design objective (Kane, et.al.). Predicated on the ability to create highly personalized user experiences and align many of the world's most powerful brands with potential customers via their platform, Facebook is today a formidable force in online advertising (Smith, 357). The IPO provided the necessary funds to allow for Facebook to grow these core aspects of their infrastructure, accenting their value with deep analytics and insights that are readily used for defining advertising profiles, digital marketing campaign strategies and digital services to brand marketers (Kane, et.al.).
Funding of Facebook
The most significant events in Facebook's funding history began in 2004 and progress up to...
IPO Facebook, a leading social networking service with users in excess of 800 million, has today grown far beyond the expectations of most right from the time it was founded. Launched sometimes in 2004 by Mark Zuckerberg and several other colleagues of his in college, Facebook has gradually become a force to recon with in the social networking field. The company is currently seeking to raise approximately $10billion from an
Company Valuation Facebook IPO Valuation Method In accordance to the Securities Exchange Commission (SEC) Registration Statement Form S-1, Facebook's Initial Public Offering (IPO) method of valuation encompassed considering several objective and subjective factors to ascertain their best estimate of the fair value of their Class B common stock. The factors included latest private stock sale transactions, historical financial results and projected trends, and projections for Facebook's future financial performance. There was also
Company Valuation The valuation and method used to determine the Initial Public Offering (IPO) value of Facebook stock was based on numerous factors. First, it was a much-hyped IPO, with retail investors seeking to get in on the action that venture capitalists had already secured years prior through private investment. Everything connected in one way or another to Facebook was receiving attention, even Zynga, the one-hit wonder PC-game producer. Second, the
global social networking company, Facebook, Inc. has developed the standard for an interface platform that is user friendly. Facebook's developers have fully integrated the programming for Web and mobile applications. The company continues to expand ways for Facebook users to connect, discover, communicate, and share with other users across mobile and conventional digital devices. The mobile-to-mobile messaging application is available on both Android and iOS phones, and the Facebook
Managerial Challenge at Facebook Marketing Problem at Facebook Application of Project Management to Facebook's Marketing Problem Project Team The Triple Constraint Gant chart of the Project Application of Operations Management to Facebook's Marketing Problem Application of Information Systems Management to Facebook's Marketing Problem Assignment of the Project Team Training Needed Work Breakdown including Critical Path Planning Budget Facebook is one of the social media platforms that has transformed modern communications and become highly successful and profitable in the process. Throughout its operations,
TWITTER'S 2013 INITIAL PUBLIC OFFERING Launched in 2006 with headquarters in San Francisco, Twitter (hereinafter alternately "the company") leveraged its increasingly popular social media platform into an impressively successful initial public offering (IPO) in 2013 that generated enormous attention from investors and media alike as well as $1.8 billion in capital through the planned sales of 70 million shares of stock for the company based on a closing stock price
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