Facebook In Mass Communication
Mass communication can be described as a process a message is created and transmitted by an individual, group of persons, or an organization. This usually involves the use of some medium and the message is spread to a large, anonymous, heterogeneous audience (Pearce, 2009). Mass communication has undergone a lot of evolution from the prehistoric forms of art and writing to the current methods of communication such as the internet. The term mass communication became relevant when messages could be transmitted from a single source to multiple receivers. The study of mass communication is therefore viewed as an application of diverse media options such as television, radio, advertising, and social media among others.
The growth of social network sites has been very significant for the last two decades and over thirty major sites being launched since 1997. In the midst of all these developments came the now popular site Facebook. These social network sites cannot be ignored in the study of mass communication since they have been embraced widely in spreading information and have led to the participation of a larger population leading to what may be referred to as "citizen journalism." For instance, the spread of messages such as emergency warnings, or even activism campaigns have been done reliably through Facebook. This is because many people focus on such sites to obtain news, facts, product information, and entertainment. Content that is posted in such sites by friends are easily trusted as compared to news from the conventional media. It is also important to note that relaying messages via Facebook easy, cheap, and rapid (Hodge, 2006).
Like any other new communication network, Facebook has influenced other media in various ways. Since the messages posted or shared on Facebook are instantly accessed by the...
Mass Comm Final One theme that is a constant throughout the study of contemporary mass communication is the function that mass communication holds in the democratic political process. Although the present-day concepts of "media" or "mass communication" would have been unknown at the time of the Bill of Rights, it is nonetheless clear that the First Amendment's guarantee of freedom of the press essentially enshrines in law the notion that an
Company Valuation The valuation and method used to determine the Initial Public Offering (IPO) value of Facebook stock was based on numerous factors. First, it was a much-hyped IPO, with retail investors seeking to get in on the action that venture capitalists had already secured years prior through private investment. Everything connected in one way or another to Facebook was receiving attention, even Zynga, the one-hit wonder PC-game producer. Second, the
2. Freedman, Jonathan. (2007). "No real evidence for TV violence causing real violence." Retrieved July 7, 2010 from: http://www.firstamendmentcenter.org/commentary.aspx?id=18490 This source is an Internet editorial article published online on April 27, 2007 by Jonathan Freedman, a Psychology professor and former department chairperson at the University of Toronto. Professor Freedman has taught previously at Stanford University and Columbia University and has chaired the department at the University of Toronto. Professor Freedman's central thesis is his fundamental opposition
Communication Process The website looked at herein is the West Virginia Website and of particular interest is the section "About WVU" that is seen to have significantly sufficient information and details about the University and the activities therein. Being that the website is comprehensive and has several sections, this "about WVU" section is managed and coordinated by the public relations manager within the university. This is reflected from the concentration on
Crisis Communication Communication is an essential component of effective crisis management. This is especially the case in a situation where the basic needs, health, and lives of thousands or even millions are at stake. In a situation where the water supply is at risk, for example, it is essential to establish a communication plan as soon as the risk becomes known. In this way any preventable cases of illness or death
References Anon. Communication. Retrieved from http://www.communication-type.com/ Barker, L. & Edwards, R. (1980). Intrapersonal Communication. Dubuque, IA: Gorsuch Scarisbrick. Blanford, Roxanne. Paul Watzlawick's First Axiom of Communication: One Cannot Not Communicate. Retrieved from http://self-awareness.suite101.com/article.cfm/paul_watzlawicks_first_axiom_of_communication. Greene, G. (1996). Communication Theory and Social Work Treatment. In Turner, F.J. (Ed.), Social Work Treatment: Interlocking Theoretical Approaches (pp. 116-145). New York: Simon and Shuster. 1996. Hargie, O. & Dickson, D. (2004). Skilled Interpersonal Communication: Research, Theory, and Practice. New York:
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