External Environmental Analysis
Overstock.com
This is an online business that offers direct retail sales as well as online auctions both at the international level and locally. It is an online market place where potential buyers can visit for designer brands and home goods at the best price bargains. It also offers a platform where sellers of items can get onto the market platform online and sell their items to other people within or outside the U.S.A.
Porter's Five Forces model and the overstock.com (Mind Tools Ltd., 2014)
Supplier power- this refers to the concentration of other businesses or suppliers that can provide the same service that overstock.com offers. This threat can be rated as high since there are several websites like amazon, ebay among several others that offer the same services.
Buyer power- this refers to the ease with which the buyers of the goods or services can drive down the prices hence undermining the competitive edge of the business. The buyers in this case are the people willing to have their products that are up for sale hosted in the overstock website and this threat is also considered high sinec due to the presence of other similar websites, once the product of the client does not move within a given number of days, they are tempted to try out the rival websites.
4. Threat of substitution- this is the ability for the customers to find a different approach or way of doing exactly what you do. This threat is low to overstock.com since the online selling and buying at an international scale does not have an equivalent since it reaches the global market.
5. Threat of new entry- this refers to the ability of new players to get into the same market that one is dealing in. with the ever expanding online hosting and technological knowhow, this threat can be categorized as high since all it needs is for an IT expert individual to put up another website and a marketer to vigorously market it.
PEST analysis of overstock.com
PEST analysis looks at the Political, Economic, Social a well as the Technological aspects that help shape the overall marketplace within which several businesses operate (Strategic Management Insight, 2014).
Political- there are various government policies that organizations such as overstock.com have to…
External Analysis: Overstock.com Porter's Five Forces Model Porter's framework, as Hill and Jones (2009) point out, concerns itself with forces (five in number) that configure or structure competition within a given industry. These, according to the authors, include: "(1) the risk of entry by potential competitors; (2) the intensity of rivalry among established companies within an industry; (3) the bargaining power of buyers; (4) the bargaining power of suppliers; and (5) the
INTERNAL ANALYSIS OF OVERSTOCK.COM INTERNAL ANALYSIS AND SWOT FOR OVERSTOCK.COM Overstock.com is a company based in Cottonwood Heights, Utah in United States. It was established in 1999, and it offers different types of equipments including furniture, shoes, bedding, clothes, watches, and many others. Internal analysis of the organization is assessing on the strengths, weaknesses, opportunities, and threats. In Overstock.com, some of the strengths include qualified staff, quality products, and customer relations. The
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