External Analysis Southwest Airlines
One of United States' most successful airlines in the business is Southwest airlines. The company has been one of the most successful businesses in the economy with no case of worker layoff or strike being recorded in the organization. The company has dedicated its commitment to ensuring it provides a favorable environment for its workers. The company's corporate culture has played a significant role in the success of the company as it recognizes the workers emotions. Positive attitude is influential in the workplace as the workers become more productive. The air transport business is in an industry where profit maximization is a challenge to many players. The struggling economy and the increased number of players in the company make the industry unfavorable for business. The industry is also affected by the increased price of fuel which increases the cost of transportation. The paper conducts environmental analysis of Southwest Airlines by highlighting the factors affecting the business and the methods used by management to counter their effect.
Industrial analysis
External analysis of the business environment is beneficial to the business as it allows the organization to gather information that would be of great assistance. External analysis enables Southwest Airlines to determine the opportunities available in the market and the threats. The industrial analysis shows all the threats and opportunities affecting players in the airline industry. One of the opportunities available to Southwest Airline is the presence of mergers and alliances which are aimed at strengthening markets in the industry. Last year the company acquired AirTran Airline which is a major stakeholder in the market (Zahorsky, 2009).
Southwest Airlines has built a strong reputation in the market which has earned the company industrial recognition. This advertises the brand name which attracts customers to the company. Southwest Airlines has strong fleet operations which enable the company to serve a wide client base. These strengths to the company enable it to have a competitive advantage in the industry. Some of the weaknesses the company faces include low employee productivity, a decline in operation efficiency and dependence on passenger revenue....
External Analysis of Southwest Airlines External Analysis Southwest Airlines Will Southwest Airline's strategic plan continue to bring success in the new airline industry landscape? This paper sought to answer this question by examining the external increasingly consolidated environment in which Southwest competes. The review was conducted through application of Porter's Five Forces, a PEAT analysis, and a SWOT analysis. The report concludes that Southwest has gained ground and maintained stability, changing only as
SWOT Analysis: Southwest Airlines Southwest Airlines, having a well-established business incarnation throughout the United States is among the most competitive passenger airlines in terms of pricing strategies and customer services. The company has always been pursuing a growth strategy for its business operations in the local market. Currently, it has customers from all over the United States that consider it a low cost quality airline service provider. The company operates with
Southwest Airlines Case Analysis Southwest Airlines is a company that has grown from a small regional carrier in Texas and surrounding states to the largest U.S.-based airline. The primary strategy of the company is to be the low-cost, no frills option for people wanting to travel within the United States. Recently, Southwest acquired another carrier so they will soon begin international flights to the Caribbean and Mexico. This paper discusses the
Southwest Airlines Before 1978, the federal government regulated the U.S. airline industry. Airlines were given profitable routes but were also obligated to serve unprofitable routes in the public's interest. Increases in airline costs were routinely passed along to customers due to the lack of price competition. In 1978, the airline deregulation act enabled airlines to set their own fares and enter or exit routes without government approval (Lam, 2003). The major airlines
Southwest Airlines Since its inception, Southwest Airlines has grown significantly to become one of the most reputed, low-cost, and longest-standing airline that offers the largest number of domestic flights within the United States. For more than four decades now, the company has been able to sustain its appeal to consumers and its low cost originator image, even though that discernment and view has now become more of an old tale than
Southwest AirlinesTable of ContentsAbstract 1Introduction 1Organizational Setting 2Integration of Chapter Concepts to the Organizational Setting 3Controlling Service Quality 3Biblical Justification 3Customer Value 3Biblical Justification 4Lean Management 4Biblical Justification 4Supplier Management 5Biblical Justification 5Customer Relationship Management (CRM) 5Biblical Justification 6Balanced Scorecard 6Biblical Justification 6Strategy Map 6Biblical Justification 7Process Control 7Biblical Justification 7Conclusion 7References 8Appendices 9Strategic Analysis Data 9Environmental Scan 9SWOT Analysis 9Strategic Issues 9Operating Plan 9Communication of Plan 10AbstractThis paper provides
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