External Analysis Motorcycle Industry
External Analysis of the Motorcycle Industry
Harley Davidson
Harley Davidson, the heavy-bike manufacturer holds the purpose of fulfilling dreams of personal freedom (Purpose: Harley Davidson, 2013). The company functions in segments of Motorcycles & Related Products and the Financial Services. It is however globally known for heavy bikes that have engine displacement of 651+cc (Harley-Davidson Inc. 2013). The company enjoys a unique position in the market yet it is exposed to many new market challenges in recent future. The demand for heavy bikes has increased among those that are not necessarily filthy rich and other companies are also entering the industry. Here is the PEST analysis of Harley Davidson to study what challenges it is facing in external environment.
PEST Analysis
The PEST analysis offers a detailed picture of how the macro environment factors affect the performance of Harley Davidson. The PEST stands for Political, Economic, Social and Technological factors. The components of PEST are discussed below:
Political: The Harley Davidson is symbol of biking adventure in USA. The company enjoys political connections that can be used to expand in the economies of China and India. The company, being the American icon, can capitalize and leave its competitors behind. The Environment Protection Agency regulates the industry and HD needs to comply with the ruled set for standard operations.
Economic: It was not merely America and its national markets that were affected by the economic recession after 2008. The global markets are also facing tough economic challenges. The HD is thus not alone in its quest but it should not let the economic pressures overcome its productivity. The price of the race materials has reasonably increased over past few years that can be an economic challenge given the fact that the per capita income has not significantly increased. The foreign economies are also of a great interest for Harley Davidson since McBee (2011) states that overseas markets will make...
Industry Analysis of Harley-Davidson Motor Company A select few companies throughout the history of American capitalism have become iconic figures that are synonymous with the products they sell, and the Harley-Davidson Motor Company has successfully accomplished this rare feat, engraining the moniker "Harley" in the global lexicon as the emblem of premium motorcycles. While today's generation may consider Harley-Davidson to be a monolith without legitimate competition from domestic motorcycle manufacturers, a
Harley Davidson External Analysis Harley Davison's External Analysis PEST analysis Political Economic Socio-Cultural Technological Porter's five forces Harley Davidson is an American motorcycle manufacturing company that sells motorcycles above 700 cc engine capacity. The company was founded in 1903 at Milwaukee, Wisconsin. With approximately $5.3 billion in Fiscal Year (FY) 2011 as revenues, the company is now facing tough challenges in the international motorcycle market as new companies have entered to share the market fortunes (Harley Davidson, 2011).
Strategic Choices at HD Motorcycle Corporation Harley Davidson's strategy to become a successful organization The corporate strategy is developed in accordance with the business strategic vision and mission. The organizations also establish business strategy to respond internal and external elements of their operating environment. Harley Davidson is an organization that has a long history of operations and also faced challenges from external and internal environments. The business has also adopted changes
Harley Davidson External Business Environment Strategic Business Plan Outline The Analysis of H-D's External Environment The industry external environment compounds an array of comprehensive forces that relate to the organization. External environment analysis of an industry facilitates an understanding of an organization position comparative to other organizations in the same industry (Worthington & Britton, 2006). An awareness of the external forces working across the industry players plays a handy role in organizations strategic
External Environment Ford Motor Company is - according to its financial statements for the last year - in relatively good financial shape, especially if one considers the current weak state of the economy, the past recessionary months and the still extremely shaky state of the recovery. This paper analyzes the current strengths and weaknesses of the company as it moves toward increasing globalization. A useful tool in analyzing the external environment
Industry Analysis Automobile and Motorcycle Manufacturers A select few companies throughout the history of American capitalism have become iconic figures that are synonymous with the products they sell, and the Harley-Davidson Motor Company has successfully accomplished this rare feat, engraining the moniker "Harley" in the global lexicon as the emblem of premium motorcycles. While today's generation may consider Harley-Davidson to be a monolith without legitimate competition from domestic motorcycle manufacturers, a
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