¶ … international business plan. The plan will be for Acme Corporation. The plan will be to export manual razors (non-electric) from Acme's home country of the United States to Canada. The next section, that being the executive summary, will list the different sections of this report and in the order they will be listed.
There will be numerous sections of this report. They will include an introduction, a situation analysis, an export marketing plan, several market screenings, export marketing strategies, the export financial plan and the export performance evaluation. The author of this report would flesh out the "market screenings" as there are a total of five of those. The first screening will be the basic need potential. The second screening will be financial and economic forces. The third screening will be political and legal forces. The fourth screening will be sociocultural forces. The fifth and final screening will be competitive forces.
Introduction
Acme Corporation has a solid business base within the United States and it continues to grow in a health and steady fashion. However, the authors wish to expand into new countries and the two closest ones would be Mexico and Canada. While they are both immediately bordering the United States, Canada's economy is more advanced and more similar to the United States. As such, there will be exports to that country first. Mexico could be a target for future years and expansions. However, Canada would require less mobilization of resources
Situation Analysis
Firm & Product Description
As noted earlier, the name of the company in question is Acme Corporation. Acme has been around since the early 1990's and has presented itself as an alternative to the other manual razor companies. The identified reason for the alternative is that the razor giants like Gillette and Schick (among others) charge quite a bit of money for their razor refills with little to no reason. Acme joins several other upstart companies as they present a more cost-effective alternative to disposable razors.
Company Resources to be Used
The company will be using much of the same resources for the export as will be used for the domestic product. All of the product will continue to be made...
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