Eurosec Automation and Security Systems Identifying Eurosec Automation and Security Systems resource capabilities

Choosing the geographical location

Methods of Expansion

Finance and Information Technology

The organisation Eurosec Automation and Security Systems (Abu Dhabi, Dubai, and Sharjah) has undergone a detailed analysis from a performance management group. The analysis was done by using several performance improvement models including the 7S model, SWOT analysis, ADKAR analysis, PESTLE, a cost comparison tool, Gaps Analysis, a year P/L projection, and a flow IT model.

The initial analysis of the Eurosec Automation Security Systems delved into the areas of strengths and areas needing improvement inside the organisation. The PESTILE analysis tool will be used in studying and researching current geographical locations (countries) where the company will begin to become more global. The 7S model, SWOT analysis, and the ADKAR analysis explores how Eurosec Automation Security Systems is structured and the resource capabilities within.

The Gaps Analysis, P/L projection, and flow IT chart will take into account the strategy for the first five years, funding options for the start up process, forecast of profit and loss figures for the first two years and how information technology will be incorporated into the global expansion. The final phase of the analysis process is the evaluation stage that will be a reflection process for the Eurosec Automation Security Systems organisation and the Alpha Performance Management consulting group working with them.

Different resources were used in conducting the research necessary for the Eurosec Automation and Security Systems organisation and their ability to open an efficient and financially profitable new retreat.

1. Theory review- Books, newsletters, articles, employee satisfaction surveys, educational and business journals, previous business plans, and specialized magazines and websites.

2. Eurosec Automation Security Systems - Customer surveys, detailed consumer questionnaires, interviews with a variety of different departments, personal and professional observations, brochures, and annual reports

Main (primary) sources of information include personal face-to-face interviews, performance evaluations, random surveys with staff members, the management team, and consumers.

Constraints and barriers faced were:

Confidentiality issues with employees and consumers

Time constraints in receiving the surveys

Validity and reliability concerns with random surveys

Despite the barriers, the information collected was strong enough to evaluate and reflect upon the situation and move forward with the process of Eurosec Automation and Security Systems opening a new spa.

Executive Summary

This research encompasses the privately owned company Eurosec Automation Security Systems. The company's scope includes delivering, installing, connecting, programming, testing, commissioning, maintaining, and all solutions as well as training and supporting of staff and consumers (Eurose, 2011). Eurosec Automation Security Systems has the staff and expertise to handle requirements of both small and large clientele (2011). With a general contractors license in security and communications Eurosec Automation Security Systems has clients in residential, commercial, retail, health care, hospitals, schools, and correctional facilities (2011). Eurosec Automation Security Systems partners with Sony, Camlux, Avaya, and FERMAX.

The purpose on this research is for Eurosec Automation Security Systems to expand and extend its services and product line globally. Eurosec Automation Security Systems is located in the United Arab Emirates (UAE) and has never attempted to expand their organization. Global expansion will be a rigorous process, but if done correctly it will be a highly rewarding venture.

To achieve this, Eurosec Automation Security Systems current resource capabilities were identified by assessing their core competencies while delving into the strengths and limitations in reference to systems and management style. These key factors will help determine the success probability of the Eurosec Automation Security Systems in its global expansion.

A location was established by using Pestle and Porter's Five Forces model because the PESTLE model is an effective tool in helping to find a location for global extension and to create more opportunities into continued expansion (Gillespie, 2007). The financial outcome helped to determine that the best way to expand was via a business partnership with an established corporation inside the new global location. The partnership would help the management team of the Eurosec Automation Security Systems adjust to a new market and offset some financial concerns in the first two years of operation (Aurifeille, Svizzero, & Tisdell, 2007).

The research identified current business strategies for Eurosec Automation Security Systems and helped in finding them a new global location. The Alpha Performance Management group talked with staff and management from each department and helped to set goals and objectives with new systems and products. The analysis also supported the idea that a partnership with an established corporation in the new location would help the existing human resources staff members from Eurosec Automation Security Systems better to understand the local customs and culture (Smith & Mazin, 2004).

Background Information, Assumptions, and Issues

Security systems and emerging technology associated with them has been developed over the last several years by research and development on products and services.

Emerging technology offers a variety of products and services but they differ from one company to another and vary because of security regulations from country to country.

All products and services are offered to clients in residential, commercial, retail, health care, hospitals, schools, and correctional facilities. Prices vary based on the services and systems tailored to meet specific needs of each individual client.

Most common products and services provided for residential:

CCTV system monitoring

ANPR system

Smart Home System

PABX system

The company is headquartered in Dubai and has expanded to several other locations with successful partnerships with Sony, Camlux, Avaya, and FERMAX. Eurosec Automation and Security Systems takes great pride in customer service and a majority of the business comes from recommendations through existing customers.
Below are the current locations:

1. Main location is the headquarters located in Dubai

2. Abu Dhabi

3. Sharjah

International existence

Eurosec Automation and Security Systems have a lack of an international presence. All three of their businesses are located in the United Arab Emirates. They want to expand into the global market in countries such as England, Germany, United States, France, China, Spain, and several more.

Vision

Is to expand Eurosec Automation and Security Systems brand internationally mainly through partnerships with established security systems (businesses) and become a major player in the global market with emerging technology in the security field. To continue providing excellence in customer service and support to established clientele.

Mission

"Our service is your safety. Our mission is your satisfaction."

Values

To develop a strong cultural atmosphere for all employees and clients to thrive in, support one another in a team environment, and to attract and retain the highest quality of talented individuals available.

Financial Performance to date

Eurosec Automation and Security Systems have enjoyed a growth in operating profit margin for the last four years. From 2007 to 2010 Eurosec Automation and Security Systems has more than doubled their gross profit while continue to limit the cost of both services and products.

Eurosec Automation and Security Systems Income Statement

2007

2008

2009

2010

Sales- Products

5,000,000

6,000,000

8,000,000

12,000,000

Sales- Services

7,000,000

9,000,000

12,000,000

15,000,000

Cost of Products

2,000,000

3,000,000

4,000,000

5,000,000

Cost of Services

3,000,000

4,000,000

5,000,000

6,000,000

Gross Profit

7,000,000

8,000,000

11,000,000

16,000,000

Core Competencies

Brand name

Customer service excellence

Emerging technology innovations

Low staff turnover

Training and education of staff and clientele

Offering a career alternative in a downward economy

Investments in research and development

Strong partnerships with Sony, Camlux, Avaya, and FERMAX

Competitive Strategy

Strategy is based on research and development of emerging technology and creating the highest quality products and services. Special attention is given to customer service and support; it is essential to provide the customers with the proper training and be supportive of the specific needs people may have. The company is working hard to do their part in protecting the environment and to make it safe for everyone.

Market Channels

Private dwellings

Big and small businesses

Hospitals and health care facilities

Governments, banks, supermarkets

Schools and universities

Hotels and malls

Main Competitors Globally

ADT

Allied Barton Security

Freepoint Security

GE Security Systems

Pinnacle Home Security

First Alert

Current Growth Plans

Methods of Development

Eurosec Automation and Security Systems are looking to establish a partnership with an existing security systems business that has had an impact in Europe, Asia, Africa, and North America. The company's global growth would allow them to put more resources into developing emerging technology and thus continue to expand worldwide.

Current Issues

The owners of Eurosec Automation and Security Systems want to become a global business and have put together a group of higher order and creative thinkers to brainstorm ideas. The group consists of-

1. Myself

2. Alpha Performance Management consultants for ideas outside the organization

3. Representatives from Sony, Camlux, Avaya, and FERMAX

4. CFO of Eurosec Automation and Security Systems- Jonathon Smith

5. Five to seven established global leaders as guests

6. Retired CEO of ADT -- Billy Thornton

Brainstorming Objectives

1. Geographical location (consider all options and begin to narrow it to two or three valid options)

2. Proposed facilities and treatments

3. Options considering working in partnership with an existing organization at chosen location- a detailed list of probable partners in the venture

4. Overall strategy for the first 5 years

5. Funding options for start up

6. Proposed charges and forecast profit/loss figures for first two years

7. Proposals for how IT can be incorporated into the new…