Besides, they also lack funds for conducting audits and readership surveys which the advertisement agencies demand. However, this is changing. The ethnic media which have since long ignored and taken too lightly, a lot of converging factors are rendering media decision makers to acknowledge the importance of the ethnic press. First of all, the mainstream newspaper industry is in the middle of a persisting decline in revenue as well as readership. Further, their problems have been worsened by the declining advertisement market, rendering advertisers increasingly choosy regarding where they put in their cash. This slowdown in the mainstream media had opened the opportunity to other forms of media, with the ethnic press prepared to rival for limited advertisement budgets. Simultaneously, the ethnic press is getting smarter; the papers are starting to organize and strongly looking forward for advertisement at the national level. Due to these endeavors, and stirred by latest Census Bureau figures displaying the multicultural and multilingual...
several advertisers are beginning to rise to recognize the potential of the ethnic press. Whereas a lot of the smaller papers have circulations ranging from 5,000 and 10,000, a lot of important newspapers are coming out with circulations of 3, 60,000 which is the Chinese-language World Journal and 615,000 which is the La Opinion. Whereas, the ethnic newspapers cannot match the reach, breadth and marketing expertise which the advertisers desire, ethnic newspapers attempt to compensate for those drawbacks with bargain advertisement rates. In this case, a higher return on investment with the smaller ethnic newspaper as one is not talking in terms of people out to make immense amounts of money. (News, Noticias, Nouvelles-non-English newspapers)
Lastly, there are also rather small communities of: Turkish, Greek, Arabic, and Jewish Marketing to ethnic minorities," n.d.). As Larry Light, McDonald's executive vice president and global chief marketing officer, noted at a speech to the Association of National Advertisers Annual Conference, in 2004, "Mass marketing is a mass mistake" (cited "Multichannel," 2005). What Light understood is that only through multidimensional, multi-segment marketing can organizations hope to compete in an ever
Newspaper Strategies The traditional print version of newspapers worldwide has suffered serious setbacks in recent years, to the point that some industry experts are predicting the ultimate demise of print newspapers. But there are creative ways to keep the newspapers in business and profitable, and this paper sheds light on those potentially successful strategies. Also, a news service should be available that reports instantly important economic and business news to points
Ethnic/Race in the News Media Race and Ethnicity in the News Media When news media made the conversion to radio from print only, a new era was born in America. The birth of television pushed the mass media to an even more omnipresent place in our society. Today it is impossible to avoid the news media without reverting to a completely hermetic and reclusive state. Newspapers, radio broadcasts, television, and the Internet
Interview and Analysis Jerome X," (not the respondent's real name) is a twenty-six-year-old individual of Jamaican parentage who has lived most of his life in America. He was born in Birmingham, in the United Kingdom to a Jamaican mother and father. They moved to the United States when Jerome was five. Currently, Jerome works in Macy's at the Freehold Mall (also a fictional name) as a shoe salesman. However, Jerome is
United States has the highest rate of confinement of prisoners per 100,000 population than any other Western country. Analyze this phenomena and discuss actions that you feel are necessary to combat this problem. The United States currently has the highest incarceration rate of any nation worldwide. For example, greater than 60% of nations have incarceration rates below 150 per 100,000 people (Walmsley, 2003). The United States makes up just about
Sooner than expected, the place became populated with variation of races - natives and whites. The place, now called as the New Brooklyn has the following characteristics (Hampson, 2003 pp 14): Big area which can accommodate more or less 100,000 residents The population is fast growing, with a 110% growth rate The populace are racially and ethnically diverse These characteristics of the area provided positive and negative impact to the people living in it.
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