Ethics Lapse
Business Ethics
Mattel: Five lessons learned from its ethical lapse
In the 21st century globalized economy, it is not uncommon for companies to use outsourcing to keep costs under control. This is particularly true regarding relatively inexpensive products like children's toys. The Mattel Company, the maker of iconic childhood toys like Barbie and Hot Wheels, has outsourced major aspects of its operations to China as a cost-cutting effort. Mattel sells relatively low-priced toys that are accessible to a wide demographic of U.S. consumers, hence the need to keep prices within the budget of most families.
Mattel's problems began when Early Light Industrial Co., "a subcontractor for Mattel owned by Hong Kong toy tycoon Choi Chee Ming, subcontracted the painting of parts" of the Mattel CARS toys to yet another China-based vendor named Hong Li Da (Mattel responds to ethical challenges, n.d, Daniels Funds Ethics Initiative: 6). In other words, this could be called 'subcontracting run amuck.' No longer under the careful...
An additional example of how a company learned how to use techno0loigy effectively in their new product development strategies is Motorola. Having been initially challenged with the entire process of new product development and introductions due to a slow-moving company, Motorola was able to spin off the new product development of their popular Razr phone and gain significant market share as a result (Burkett, 2005). Each of these examples
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