Cinema Short Movie Series ($1M) - These cinema shorts would play right before feature films, and would include a story line featuring the Zap autos in several storylines. These would then be shown before the start of automotive-based movies. Pre-emptive Web Marketing ($750K) - Starting by analyzing click stream data of visitors to the site and seeing if by reading their cookies if they have visited other competing sites, direct the

Digital media then becomes an essential part of any channel management strategy in that it delivers a virtual experience of the product before it is purchased. Visit any auto manufacturer, hotel or realty site and you'll be able to virtually tour the auto, hotel room or property of interest online. All of these virtual visits are meant to alleviate anxiety and increase trust with consumers leading to them purchasing

Table 2 Use Case No. 1: Will, Hotel Franchises Owner Use Case Feature Description The actor or actors involved Will owner of five hotel franchises, routinely accesses the occupancy levels for each facility, determines projected supply needs and ensures that adequate preparations are in place to satisfy anticipated demand. The system being used The hotel chain's proprietary room occupancy and enterprise management system will be used for the data needed by the i-phone digital media product. The functional

Table 2: Costs by Phase of the SEO Project Process Phase Description Costs Web Strategy Development Defines the goals, objectives and also the key performance indicators that will be used for measuring the performance of the entire SEO strategy. This includes the integration of the Zap Cars reporting systems with an analytics database to track performance on each keyword, across all search platforms Online sector research and analysis This is a comprehensive overview of all autos in

Technology and Digital Media: Media Injustice Media Injustice: Technology and Digital Media Media Injustice In his book, Couldry (2012) discusses four different types of media injustices. This text focuses on the first media injustice which occurs when a person is harmed by the media, but lacks effective means of seeking redress for, or publicizing the harm committed against them (Couldry, 2012). This media injustice is selected for a number of reasons. First, it

Seeing Something Looking at something refers to gazing on the object or acknowledging the presence of the object. Seeing, on the other hand, means not just looking at the object, but also paying attention to it and understanding its meaning. Our current lifestyles are fast paced and a majority of the time we just look at things as we pass by. We do not realize things and people, and we