Ethics at Apple
Apple has been for some time now the leading manufacturer of innovative wireless technologies, including the iPhone, the iPad, iPods, and Macintosh computers that do more and set the table for other manufacturers to emulate "Mac" innovations. Following the death of Apple co-founder Steve Jobs -- and the emergence of Tim Cook as the new CEO -- the technology media and happy Apple consumers wait for the next launch of an innovative device that will change the way people communicate and retrieve information.
What are the Apple values and ethics? The "Apple Values" section of the Apple Employee Handbook (circa 1993) sets the record straight on what is expected of employees. In short, Apple asserts that "…we will not compromise our ethics or integrity in the name of profit" (seanet.com). What Apple does is "…set aggressive goals and drive ourselves hard to achieve them" and "build products" that "extend human capability, freeing people from drudgery and helping them achieve more than they could along" (seanet.com). Moreover, Apple explains that employees should be able to "trust the motives and integrity of their supervisors" and the company emphasizes that dealing "fairly with competitors" is very important (seanet.com).
On the subject of fair dealing with competitors -- and morality in the business community -- the United States Department of Justice recently filed an antitrust lawsuit against Apple (among other companies, including book publishers Simon & Schuster and Macmillan) for alleged collusion in the fixing of eBook prices (Van Voris, 2012). Apple allegedly "…changed the way publishers charge for books on the iPad," raising the prices -- in collusion with book publishers -- to illegally maximize profits (Van Voris, p. 1). Van Voris explains that the sales of eBooks generated $969.9 million in 2011, and publishers -- along with Apple -- enjoy huge profits because without printing and shipping costs, more money is made per book purchase.
Ethics at Apple
Part Two
The privacy...
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