Ethics and Promoting Your Site
Ethical Research
Search Engine Optimization -- SEO techniques is the methodology of making a website and its content more relevant for search engines and eventually for the user community who search them through 'keywords' and 'phrases' for getting appropriate results. The entire process includes making strategies to enhance web pages so that they are able to gain a higher ranking in actual search engine results. The ideal scenario is the particular enterprise's website to get listed on the first page of search engine results when the targeted keywords and phrases are searched and for this the enterprise's website needs to be optimised for these terms. (Majchrzak, 2008)
Unethical marketing techniques used in e-business:
An ongoing debate often encountered is what is "unfair" or "unethical" in promoting website for e-business. Essentially the objective of SEO is to manipulate the search engines into ranking the particular site higher. However the methods employed are either ethical or unethical. Unethical practices are called 'black hat' practices which are deliberately employed to gain unfair competition which are widely accepted by the SEO community as wrongful practice. Black hat practices are designated as they result in aberrant rankings since they have no loyalty for website visitors and their sole aim is getting ranked higher in search engines. (Rognerud, 2008)
Black hat SEO techniques are judged as 'spamdexing'. Spamdexing which includes content spam, link spam and cloaking are immoral practices which attempts to manipulate search engines indexing so as to generate higher results in ranking. A good example of spamdexing is keywords stuffing wherein the web pages are packed with competitive keywords just to manipulate search engines instead of producing useful content for the website visitors. Mirror sites or duplicate content is putting the identical content on a different web page in the same site and are applicable to allied sites that are linked heavily. Black hat duplication is copying and pasting identical content paragraph by paragraph from one page to another. Adopting this practice will in all likelihood lower the site rankings with the risk of possible exclusion of content from the primary index. (Rognerud, 2008)
Another unethical procedure...
Ethics All ethical approaches can be validly applied to family life education. Defined as "the educational effort to strengthen individual and family life through a family perspective," family life education views family through ethical lens. However, ethics in family life education extends beyond the ultimate goals of promoting high-level family functioning. The ethics of family life education pertains to the practitioner-client relationship. According to the National Council on Family Relations (2012),
Cultural beliefs transmitted by media include such notions as police officers are heroes. In reality, the media works in strengthening and affirming the cultural notions present in a society. It holds true particularly for the messages about the ethics involved in the crime and justice incidents transmitted by the media. Many people do not experience crime firsthand or the system through which justice is brought. In this case, it is
This effects productivity which complicates matters even further as it pertains to cleaning up the spill. In addition the company is affected by the public's external perception of the company. Some people have chosen to boycott the company as a result of their actions and how those actions have affected the way of life for an entire region of the country. Ultimately this will greatly impact the company's bottom
Criminal Justice Ethical Dilemmas In Criminal Justice Ethical dilemmas permeate almost all organizations globally. Members of an organization often find themselves in challenging situations that require the adoption of the most effective solution that meet the needs of the conflicting parties or situations. One of the organizations that often face the challenge of ethical dilemmas is the criminal justice organization. The criminal justice organizations have been known to perform activities that ensure
Ethics and Morality Ethical Analysis: A Nursing Situation Ethical Analysis Identify the nursing issue In ancient times, nurses used to take orders from other senior professionals where they were then permitted to initiate routine procedures. Their intellectual skills and reasoning were not valued or fostered. The approach to nursing made any decision regarding medical and ethical issues at the discretion of the doctors. However, nurses in modern settings have realized the therapeutic potential where
Ethics comprises of an intricate set of principles, morals and institutional outlines that standardize scientific activity. Educational and social researchers face complex challenges occasionally, when they encounter the conflict of their legal and moral responsibility towards protection of their participants on one hand, and maintaining the standards, criteria of quality and significance of research on the other hand. Although, the research design or findings does not always restrained or deteriorated
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