Is it ethical to encourage Hindus to eat beef-containing McDonald's products, even if the consumer is free to choose to do so? Is it ethical to alter the healthy French relationship to food, to sell quickly consumed 'food on the go' burgers in that nation? Or to market beauty products in Asia that stress the loveliness of the wider Western eye-shape that Asian women cannot attain, without plastic surgery? If the marketing campaign is fully effective, the culture of the nation will be changed, even though stockholders may profit.
Any business boss can make a strong case for the view that agonizing over the impact of one's business decisions on the health of a competitor weakens your effectiveness," scoffs one industry analyst. (Parry, 2003) but while behaving unethically in the short run may reap rich marketing rewards, one could counter that a culturally exploitative and damaging campaign could generate such ill will, that the immediate surges in consumer purchasing were likely to be swiftly cut by locally voiced outrage. Even a country that was tolerant of its own national corporations foibles might be less tolerant of a United States company engaged in similar practices.
In fact when faced with an unethical U.S. company, it is like that even more vociferous dissent would occur abroad, than would occur in the United States, since the unethical marketing campaign was being wielded by corporate influence representing a more powerful nation, or a nation perceived as more powerful. "When I can get fresh dosas and phulkas next door to the burgers and pizzas in Kennedy airport in New York city, then the...
Ethical Dilemmas & Marketing Ethical Dilemmas Ethical dilemmas in international marketing Background of Marketing Ethics Ethical Issues in Marketing Modern Debate in Stakeholder Theory Ethical Theories Teleological Theories Virtue Ethics Ethics in Marketing Ethical dilemmas in international marketing Humanity has long struggled with the question of what constitutes ethical behavior. The answer to this question has not always been simple or easy especially in the midst of conflicting interests. Businesses desire and need to sell products to consumers but serious issues
International Marketing Comparison of Spain and Czech Republic This paper is written out in the form of a comparison between the two countries of Spain and Czech Republic. In all the sub-heads, the situation in Spain is first discussed and that is followed by the relevant description about the Czech Republic. In all reasonableness, Spain has been a poor country with low employment, and this is being solved with temporary employment
PURPOSE OF THE STUDY The focus of this research on international marketing and its applicability in an international context is the main contribution of this study. The addition to the literature is using the cultural framework of proportion of immigrants in the society to understand how cultural differences affect the applicability of international marketing. That is, the paper will expand on other international marketing papers to present a wider look at
Ethical Challenges Faced by Multinational Businesses Ethical Challenges Faced by Multinational BusinessesI. Introduction: Ethical challenges faced by Multinational businessesA business organization that expands internationally does not only need to understand the organization�s goals, vision, strategies, policies, or missions but must also take into consideration various ethical and legal issues in the international business (Kline, 2010). Companies that organize for expansion into the foreign markets must also handle severe ethical and
Globalization and international marketing ethics problems" by Yucel, Elibol and Da-delen was published in the International Research Journal of Finance and Economics in 2009. The outlines some of the ethical issues that marketers must deal with when they operate internationally. The authors seek to present guidelines to assist marketers in behaving ethically. The authors take the view that a uniform code of ethics should be adopted by either the
The business is also becoming one of the leading companies and a well-known case study of the fair trade principles within the market. The business is also creating a noble image within the target market through its efforts of creating awareness for paying the fair price to its coca producers. The image created by the business is significantly affecting its brand image as an ethical brand. The research of
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