Environmental Decision Making Ecosystems Approach
What is the author's main point?
The author's main point is to focus on the conflicting needs of stakeholders. He is developing an effective environmental management system to meet the conflicting interests. In these situations, Fish (2011) determined that a flexible and holistic approach must be utilized in conjunction with each other. The combination of these factors enables everyone to create a system that achieves the larger objectives of the organization. While at the same time, it is maintaining a sense of balance between the various interests in society. This is when it will be effective in reducing the adverse ecological impacts and it is taking into consideration all of the other factors that are not accounted for. (Fish, 2011)
Who is the author's intended audience?
Fish's intended audience is individuals who are in business, government, public advocacy groups and environmental organizations. Each one of them often has conflicting interests in determining how an ecological management system is developed. The author wants to reach out to these audiences by showing that there is another approach which can be utilized and take into account the various needs of stakeholders. Once this occurs, is when a more balance is applied using a system that matches the requirements...
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