This is because most industries will assemble containers, jugs and other products using non-ecofriendly chemicals. When you try to recycle these materials is when the costs will increase exponentially. This is one of the main reasons why many environmental programs are not cost efficient. ("Pygamilion Videos") (McDonough) To improve recycling efforts, means that there needs to be a transformation in what materials are used in these products. The best way to achieve this objective requires using a new approach that focuses on biological and technical nutrients. A biological nutrient is when a firm will use various ideas about incorporating ecofriendly elements into their business. This means that they are looking at the design process and determining what techniques must be used to make the product more environmentally friendly. ("Pygamilion Videos") (McDonough)

A technical nutrient is when a product is designed to...

This will reduce the total amounts of raw materials that are extracted and it will provide firms with a cheaper alternative of purchasing natural resources at lower costs. This will help the company to increase their productivity and maintain low prices associated with commodity related products. These elements are important, because they are teaching firms strategies to reduce their environmental impact by: changing what materials is used to produce different products and how they can be recycled. Over the course of time, this will lower costs and it will allow firms to remain competitive (while improving environmental standards). ("Pygamilion Videos") (McDonough)
Works Cited

"The Next Industrial Revolution." The Next Industrial Revolution, 2011. Web. 22 Feb. 2012.

"Pygamilion Videos." Myarchn, 2012. Web. 22 Feb. 2012.