¶ … Environmental Cues Shape Behavior
Most people spend their daily lives completing tasks, which involve waiting or queuing on a line. With this situation of waiting like at ATMs, others avoid, postpone, or even abandon their endeavors. Other people endure the wait even though they feel frustrated or dissatisfied by the experience (Horowitz, 2007).
It is evident that irrelevant environmental cues like queue barriers used in airports, banks of ATMs serve as barriers that split people waiting in two categories. The first category comprises those who are within the system and the other category involves those outside the system. In-system people show increased persistence in task completion, action initiation and overall optimism (Ahmad & Prasad, 2012).
Situational cues have a substantial impact on behavior. For instance, wine shops that play French music have demonstrated an increase in the purchase of French wine. This suggests that cues not directly connected to a person's objectives could have a significant impact in a task setting: influencing cognition and the way in which the job is done (Cormier, Nurius & Osborn, 2009).
Individuals have a tendency of locating physical markers in their environments defining and creating boundaries. They can do this consciously and unconsciously. For instance, weather patterns and objects in a waiting setting create virtual borders, which divide those waiting in the system between out-system and in-system categories. After a sample crossed the virtual border, a hypothesis is created; a person will embrace an implemental mindset (Horowitz, 2007). This would be characterized by a minor optimistic perception of objective-relevant information and great action-conscious. From their findings, in-system customers in an ATM were more expected to remain on the queue and complete their transactions. This is unlike the out-system individuals, some of whom dropped out of the line.
These findings are among the growing literature focusing on the impacts of environmental cues on behavior and motivation. Additionally, besides its application to the daily tasks, using environmental cues in activating the implemental mindset could...
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