Firstly, it is crucial to raise awareness and to actually make people listen, care and then act accordingly. Everybody needs to understand that the environment should be everyone's concern because it truly affects all of us as we are all inhabitants of the same planet. This is achieved through information which in turn, is achieved through long-term campaigns which have the mission to reach as many people as possible. This is where the civil society needs to really step in and help improve the quality of information as not everything we hear or see on television is actually scientific information. In fact, spreading untrue or simply unscientific information can be very harmful to society and its attitude towards the environment because people do not know what to believe. On the other hand, there is the danger of over exposing a certain topic, in this case environmental issues, which leads to a decrease in interest and the willingness to listen and change their views on the part of the population; this passivity induced by an afflux of information - neither useful nor concise - is a psychological truth which cannot be denied especially when trying to raise awareness on such an important topic. Thirdly, the main challenge of this program (and of environmental protection...
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