¶ … Environmental Concern on the Purchase of Green Products: An Empirical Study of German Retailers
Respondents
The verification of the conceptual framework and hypotheses was done using questionnaire survey. Primary data was gathered from a sample population of 270 respondents who were residents in Germany and who had had bought electronic goods before. One of the major industries dedicated to decreasing their impact on the environment is the "consumer electronics" industry. The industry has applied several green initiatives that focus on the environmental issues in manufacturing, clean delivery systems, energy efficiency and design.
The survey was done in 2016 between the months of August and September. Researchers collected the data and the interviewees were approached directly and they guaranteed that there was no scale interference to lower the possibility of influenced or biased answers.
The demographic composition of the survey's respondents was as follows:
Age
20-25
5(1.8%)
26-30
86 (31.9%)
31-35
112 (41.5%)
36 and above
67 (24.8%)
Gender
Female
148 (54.8%)
Male
122 (45.2%)
Education
Undergraduate
1 (4%)
Graduate
84 (31.1%)
Post graduate
166 (61.5%)
Doctoral degree
19 (7%)
Occupation
Private services
188 (69.6%)
Business
38 (14.1%)
Government job
21 (7.8%)
Self-employed
23 (8.5%)
Table 1: Demographic composition of the respondents
As the table shows, respondents were included from a wide range of age groups. Most of them, 41%,...
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