Verified Document

Entrepreneurship And Innovation Assessing The Essay

What can also be seen from this analysis is that the value chain of the heavy equipment industry in general and construction, farm machinery and heavy truck manufacturing specifically rely on distribution channels to sell to contractors (Byrne, Lubowe, Blitz, 2007). Distribution Channel Recommendations

The sales cycles in our region are particularly long and often require several different sources of financing for any contractor or agency to acquire heavy equipment for projects. As a result the role of distribution channels has become especially significant given the need for shared risk in the financing of the equipment and shared ownership as well in the form of lease-back arrangements. To create a more differentiated distribution strategy it is crticvally important to give empowerment in the form of advanced credit terms of heavy equipment to distributors and dealers. This approach of the manufacturer in effect becoming the financing partner with the reseller to more quickly underwrite the loan has proven to be one of the more effective strategies in managing channels in heavy equipment industries (Brown, Lusch, Nicholson, 1995). In essence manufacturers must consider their role in the broader distribution strategies of the industry to also partially own the...

In the context of strategic planning on the part of heavy equipment manufacturers the need for creating shared channel programs that alleviate the risk of bad financing obtained entirely by the customer is worth partnering with resellers and distribution channel partners to assist in underwriting the purchase (Shah, 1989). This shared risk approach to managing purchases in distribution channels for heavy equipment products can overcome having customers get their own financing, often at much higher rates and in questionable financial institutions, but also lead to greater brand loyalty as manufacturers seek to be more of a complete solution provided to these companies.
References

Brown, James R, Lusch, Robert F, Nicholson, Carolyn Y. (1995). Power and relationship commitment: Their impact on marketing channel member performance. Journal of Retailing, 71(4), 363

Data Monitor (2009) Construction & Farm Machinery & Heavy Trucks Industry Profile: Global. (2009, March). Construction & Farm Machinery & Heavy Trucks Industry Profile: Global DataMonitor, London, UK.

Shah, R.K.D. (1989). Strategic…

Sources used in this document:
References

Brown, James R, Lusch, Robert F, Nicholson, Carolyn Y. (1995). Power and relationship commitment: Their impact on marketing channel member performance. Journal of Retailing, 71(4), 363

Data Monitor (2009) Construction & Farm Machinery & Heavy Trucks Industry Profile: Global. (2009, March). Construction & Farm Machinery & Heavy Trucks Industry Profile: Global DataMonitor, London, UK.

Shah, R.K.D. (1989). Strategic Planning for Power Equipment Manufacture. Long-Range Planning, 22(5), 98

David Walters, Mark Rainbird. (2007). Cooperative innovation: a value chain approach. Journal of Enterprise Information Management, 20(5), 595-607.
Cite this Document:
Copy Bibliography Citation

Related Documents

Innovation and Theories of Management. Managerial Planning
Words: 2604 Length: 8 Document Type: Essay

Innovation and Theories of Management. Managerial Planning and Leading in Organizational Innovation The account presented here is intended to examine the role of innovation in modern business practices. Particularly, this will be examined from the perspective of management and with a focus on the two primary management functions of Planning and Leading. The literature review hereafter considers these functions of management in direct relation to the complex questions pertaining to innovation. Primary

Entrepreneur Organizational Climate in Regards
Words: 543 Length: 2 Document Type: Essay

As product innovation continues to be key to my company's success, yet process innovation in the internal workings of the company is necessary to develop better product innovation, there appears to be a slight dilemma facing the organization. With a consciousness of the pitfalls and problems being faced, however, there are some relatively simple solutions to the issues at hand. Meetings amongst the company's leadership should reinforce the notion

Entrepreneurship and Navigating the Growth
Words: 15744 Length: 50 Document Type: Dissertation

Burns (2007) indicates that the text is about that which motivates the actions and decisions of the entrepreneur, including the influence of personal social networks, family and personal background. Moreover, the text reports itself to be about the tasks of management which are associated with the entrepreneurial approach as well as how decisions are make, how risk is balanced and most essentially how there is a clear distinction between

Entrepreneurship: The Zipcar Case Analysis
Words: 721 Length: 2 Document Type: Essay

She also dealt with the in-car technology and related issues. Chase, on the other hand, knows much more about business and finance, so she has focused on securing financing, creating the business plan, giving presentations, and getting a secure footing under the company. This work has paid off, and the venture appears as though it will be successful if the financing comes through and investors sign on to the

Innovation Henry Ford Innovation of Products and
Words: 1066 Length: 3 Document Type: Essay

Innovation Henry Ford Innovation of products and services: 'If I asked people what they wanted, they would have said faster horses' -- Henry Ford Knowing the customer is critical when introducing innovative customer requirements. While conventionally-minded companies may survey customers, asking them what they think they want and need, ground-breaking companies try to anticipate consumer desire. That is what Henry Ford meant when he said: 'If I asked people what they wanted, they would

Innovation in Semco Organization the
Words: 3446 Length: 11 Document Type: Case Study

The levels of control and solution imposition are limited and the problems emerged are expected to be resolved by the parties in the problem. This system of problem solving is constructed on the principles of honesty and integrity, as well as trust in the organization (Andrews). In other words, such an environment was created in which finding solutions to problems is a mutual goal as the accomplishment of organizational

Sign Up for Unlimited Study Help

Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.

Get Started Now