Business Model Canvas
Organizational growth is a dream for all organizations. The growth is achievable with the adoption of different strategies such as investing heavily in the development of a product to create better offerings, to develop deep consumer insights to win their loyalty, and/or concentrating in strategy formulation by acquiring new markets. Underlying these strategies is the need for adoption of the business model that will guide the organization in realizing its objectives. One of the models that a business can adopt to foster successes in its ventures is the Business Model Canvas. The model provides the organization with insights on the needs of the consumers (Trimi & Berbegal-Mirabent, 2012). Therefore, this essay discusses various aspects of the model, including its genesis, unique features, and benefits and limitations of using the model in the business.
Generation of the Business Model Canvas
The Business Model Canvas is a key strategic tool used by businesses in creating new or documenting the existing models used by the organization. Alexander Osterwalder basing on his research on Business Model Ontology proposed the model. The model has visual charts and elements that provide a description of the business's value proposition, finances, infrastructure, and customers. The Business Model Canvas represents the business using nine blocks that its business logic when viewed from a strategic standpoint. At the center of the business model is the value proposition that describes the ways of solving customer's problems. Customer segments offer analysis relating to the different customers, behaviors, and demographics.
Distribution channels show the ways in which the customers want the business to reach them. The infrastructure represents the key resources, activities, and...
Business Ethics Palmeri, C&Rupp, L 2013, May 3, Disney Bangladesh Exit Pressure on Clothes makers Who Stay, Retrieved from http://www.bloomberg.com/news/2013-05-03/disney-bangladesh-exit-puts-pressure-on-those-who-may-stay-1-.html The work of Palmeri and Rupp (2013) is focused on highlighting the issues faced by the multinational organizations while operating in developing markets. It is highly likely for large organizations to develop their overseas presence. However the economically developing markets a number of issues including environmental, infrastructural, and compliance with health and
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