Endorsements
Athletic apparel brands typically seek to secure athlete endorsements in order to enhance the value of their brand. As such, there are a few different criteria that they might apply when looking for athletes to act as their endorsers. Most athletic companies prefer to work with winning athletes, those who are among the world's best at what they do. At the core of this need is that the best athletes are often the ones who have the most fans. They play on the most popular teams, and therefore the apparel brand becomes associated with the most popular performers in a given sport. Additionally, when an athlete wins, that championship pedigree rubs off on the company whose apparel that athlete endorses.
A good example of this is with Nike, a company that often wishes to associate itself with championship athletes. When you look at athletes like Kobe Bryant, Tiger Woods or Cristiano Ronaldo, Nike has associated itself with the top...
5% of total liabilities. Their retained earnings, on the other hand, total $5.073 billion. The heavy use of retained earnings is partially explained by their view of themselves as a growth company. While they pay a dividend, Nike prefers to re-invest much of its profits back into expansion. They do not feel that the market has matured sufficiently to stop their aggressive growth strategy. Another consideration in their capital structure
Cover PageThe sports apparel industry is heavily fragmented from both a domestic and international perspective. For one, the growing middle class of India and China are creating a unique value proposition for sports apparel brands who are global in nature. These global brands are heavily focused on creating a dominate market position within their specific market niche (Aaker, 2020). In addition, these brands are interested in creating occupying a niche
Manager Employee Staff Nike vs. Adidas Competitive Recommendations/Analysis Dear Sirs: Nike currently employs an incredibly effective marketing and advertising campaign that has resulted in the corporation maintaining the number 1 spot in sales for athletic wear nationally and globally. Part of Nike's success lies in its creative use of marketing tools such as the "Just Do It" campaign to attract new consumers. Consumers continue to come back for product year after year, because of exceptional
Facebook is an advertising company built on a social media platform. How Facebook works is that it attracts a large audience (over 1 billion) of users, and the users are entering personal information about themselves and their friends into the site. The site collects all of this data, and the data is then used to target advertisers. So Facebook knows a lot about a person -- where they are, what
Company Background Adidas was formed in Herzogenaurach, a town in Mittelfranken, north of Nürnberg, not far from Erlangen, and remains headquartered there today. The company was founded by Adi and Rudolf Dassler. The brothers eventually had a falling out, with Rudolph founding Puma. Adidas has grown to become one of the leading designers and marketers of sports apparel, footballs, and other related items. The company operates globally, has revenues of nearly
This acts as a hedge in business swings both regionally and with respect to major customers. The company's sales are split between North America (35.2%), Europe (20.4%), Greater China (9.1%), Emerging Markets (10.7%), Central and Eastern Europe (6%), Japan (4.6%) and "other businesses" (13.3%), the latter including for example its Cole Haan clothing line. This diversification has allowed Nike to enjoy strong performance even with the economic downturn, as
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