Employee Relations Plan: Starbucks, Inc.
Most companies assert to prospective employees that the corporation offers excellent benefits and a good salary. But few corporations make such assertions part of its corporate, core mission statement. According to Starbucks, the motto of the international, Seattle-based coffee company is that "Our success depends on your success." This statement is not simply directed at Starbuck's customers, but to its employees as well. (Starbucks, "Job Center," Official Website, 2004)
What does this effusive corporate motto and mission statement really mean? Starbucks is unique as a franchise restaurant in that it offers a variety of employment opportunities, such as retail store manager, as advertised upon the Internet. Despite jokes about the shame being a barista after graduating from a prestigious university, the Starbucks Support Center in Seattle credibly offers "career opportunities span a wide range of functions and departments, including not only openings behind the coffee bar and register, but also in Starbuck's accounting, finance, information technology, sales and supply chain management departments." (Starbucks, "Job Center," Official Website, 2004)
Employee rights and employee relations
When designing elements of its employee relations program from the organization's point-of-view, Starbuck's policy implications were clear. The goals of the program were, according to the company's first mission statement, "provide a great work environment and treat each other with respect and dignity." (Starbucks, "Mission Statement," Official Website, 2004)
Thus, even before discussing its customer relationships the company of Starbucks is concerned with how its treatment of its employees supports its corporate goals. This comes not only out of sheer altruism, but a belief that a loyal employee is a good employee and ultimately the considerable cost of training an employee will pay off it the employee stays. Unlike McDonald's Starbucks requires a better trained employee and has an extensive orientation and training process. For accomplished baristas, there is also a management component to the training program,...
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