Employee Customer Service Training
New Employee Customer Service Training Plan
Justify the use of a needs assessment of your company's proposed employee customer service training, stressing five (5) ways in which such an assessment would expose any existing performance deficiencies.
The employees of an organization act like the 'driving force' which can either lead the organization towards success or can turn out to be the cause of its failure. A company's progress not only depends on an employee's individual performance but the way these employees communicate with the customers has its own significance. Thus, in order to run a successful organization, it is quite essential to monitor the correlation between the outcomes and the employees' input on a regular basis. To ensure employees' effectiveness, organizations usually remain concerned about training their employees.
Training means a methodical intentional process of changing behavior of organizational members in a direction which contributes to organizational effectiveness. (Hinrichs, 1976).
However, it is necessary to conduct a training needs assessment prior to the planning for any sort of training. A needs assessment facilitates the training process by identifying the areas where employees actually need to improve themselves. It is a process of looking closely at the existing gaps in an organization. "Needs are basically the gaps between the present attainments and the desired future accomplishments." (Watkins, Meiers & Visser, 2012)
According to Miller & Osinski (1996) these gaps can include discrepancies or differences between the following:
What the company's objectives are and what is actually happening.
Present and desired job performance and/or
Existing and preferred competencies and abilities of the employees.
Keeping all these factors in mind, we'll plan a needs assessment for our company's new employee customer service training. The needs assessment will focus on the following areas:
Company's expectations
Current competencies of the new employees (including their communication, analytical and management skills etc.)
Company's future challenges and prospects
Customers' requirements
Company's policies and procedures
In this way, the needs assessment will help the company to adopt an organized process of making decisions for future betterment. It would be helpful in the following ways:
Assessing the organizations' objectives and expectations will provide an insight of the company's vision for the new employees.
Evaluating new employees' competencies will be helpful in identifying the specific areas where they need further training.
Looking into future prospects or challenges will assist the new employees and consequently the company for preparing the time frames, number of employees required or planning budget etc.
Asking for customer's requirements will actually help in spotting and bridging the gaps in customer relationship and satisfaction.
Assessment of the company's policies and procedures will provide a platform to the new employees in understanding the new organization and familiarizing with its rules and regulations. Furthermore, it will help the organization itself to identify any current practice that acts as a hurdle towards the success of the organization.
2. Develop a customer service training implementation plan and determine the method of training (i.e., presentation, discussion, case study, discovery, role play, simulation, modeling, or on-the-job training).
AND
3. Justify why you selected the training method that you did.
Customer Services Training
Program Objectives:
We may set the following goals/objectives as key elements of the Customer Service Training Program.
I. Product Knowledge
New employees, first and foremost, need to be thoroughly educated on all aspects of the Company's Product Line. Such education/instruction shall consist of the following:
i. Product Design and its End-use.
ii. Competitive strengths and weaknesses.
iii. Ability to demonstrate the working/usefulness of the product.
iv. Policy on warranties or claims against sales.
v. Policy on After Sales Service
vi. Policy on Sales Promotion, Incentives and After Sales Service.
vii. Policy on customer credit.
viii. Procedure for Sales Returns.
II. Education on Customer Relations / Product and Company Image Building.
III. Teaching of Interpersonal Skills and Effective Business Communication.
Implementation Plan and Methods
The HR department shall draw up an implementation plan on the following lines:
DAY 1:
The HR Department to arrange for gathering of the class of new employees, in the conference room of the company. It will be addressed by the Head of the company, on company's over-all policy, its vision and the importance of customer services.
Later on, the class to be addressed respectively, by the heads of HR, the Buying Department, Sales Department etc., each emphasizing on the need and importance of customer relations/services.
This exercise, obviously, shall adopt the 'Presentation Method.'
DAY 2 to DAY 7
The HR Department shall make detailed plans with the Sub-Heads/Managers of the 'Buying Department' for the purpose of educating this new class of employees on PRODUCT knowledge, as discussed earlier under program objectives.
Each Sub-Head/Manager to spend, let's...
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