......coping resources in salespersons' emotional exhaustion" by Jeffrey E. Lewin and Jeffrey K. Sager discusses in the abstract, sales person blowout. Salesperson blowout is a continuing major concern in industrial marketing organizations (Lewin & Sager, 2009). The authors analyze the viability of specific coping strategies and their impact on work-related stressors and salesperson burnout. This topic has not seen much research or analysis and thus the authors set out to examine problem-focused as well as emotional-focused coping and the impact these two coping strategies have on role stress, specifically emotional exhaustion. Nevertheless, mixed results came from emotion-focused coping, creating additional research-based questions.The introduction starts with emphasis on the critical levels experienced by today's workforce in relation to job-related burnout. Those working in people-oriented professions like education, sales, and social services have an especially difficult time and costs businesses hundreds of billions each year from absenteeism, lessened productivity, and medical insurance. Although researchers have examined thoroughly this problem in both occupational and organizational literatures, ironically it is rarely explored in marketing literature. The authors note that professional selling is not only highly stressful, but leads to emotional burnout from savvy competitors and pressure to increase sales and revenue for their respective company. Therefore, the authors aimed to examine moderating effects of emotion-focused and problem-focused coping and see how it affects a salespersons' emotional exhaustion.
The background literature section begins with stress and burnout describing it as an affective response to a person's chronic stress levels. Extensive interpersonal contact may be responsible for burnout syndrome and the authors state the syndrome comprises three interrelated parts. These are: depersonalization, diminished personal accomplishments, and emotional exhaustion. The most important of the three, emotional exhaustion, has common symptoms that affect productivity such as increased absenteeism and ultimately, withdrawal...
Managing Emotions Among Salespersons Personal selling is a very dynamic line of work and the ability of a salesperson to manage their emotion is very important. This research will look at the role salespeople's ability to manage their emotion has on their performance and behavior. It will bring to light an emotion regulation strategy which is adaptive for the management of negative emotions. A conceptual framework will be built to bring
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