All of these factors have led to forecasts of between 100 to 120 new models being produces industry-wide in 2013 as the industry supply chain can now manage this run rate and diversity of models (Egbue, Long, 2012). Aggregating together the sources of data available from an analysis of the electric vehicle supply chain, it is reasonable to project that regular hybrids will growth from just under 300,000 units in 2013 to 500,000 by 2015 (Egbue, Long, 2012) (Weiss, Patel, Junginger, et.al., 2012). At 522K units, hybrids will be 55% of the total market size, which will be 900,000 total units. The plug-in models are expected to generate 200K units in 2015, and the balance in high-end battery-based electric vehicles including the Chevy Volt (Weiss, Patel, Junginger, et.al., 2012). Research indicates that the combining of hybrid and battery-based technologies could be the fastest-growing segment of all, attaining a 39% compound annual growth rate (CAGR) through 2020.
Conclusion
Given the low TCO and the high...
emotional positioning strategies. Marketing Intelligence & Planning, 23(1), 9-29. Philip Kotler, & David Gertner. (2002). Country as brand, product, and beyond: A place marketing and brand management perspective. Journal of Brand Management, 9(4/5), 249-261. Martin, Bridget, & Simintiras, Antonis C. (1995). The impact of green product lines on the environment: Does what they know affect how they feel? Marketing Intelligence & Planning, 13(4), 16. Keith Naughton. (2007, October). An Electric Dream: THE
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