With numerous potential crises in today's environment, it is essential to be prepared for potential worst-case scenarios such as natural disasters and product failures. Second, the leader should integrate crisis management into the strategic management process so it remains a regular part of the overall strategy-evaluation process. Strategic management is meant to adapt to change and a crisis is a sudden, potentially disastrous change. If the contingency plan for dealing with such a scenario is built into strategic management, then it will be implemented as the changing environment dictates. Finally, the leader should establish a culture that embraces crisis awareness and preparation as a way of life. By disseminating the belief that preparedness is essential, all levels of the organization will be ready to handle a crisis.
Question 4:
Senior...
Change Management Management Theory Change management: Starbucks case study Kotter & Cohen (2002) outline an 8-phase change process to explain why some organizations succeed and others do not at change management. These stages of change include increasing the sense of urgency for change; building a guiding team for the change; getting the change vision right; communicating to stakeholders to generate enthusiasm or 'buy-in'; empowering action; creating short-term wins; not letting up; and making
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