On Globalization
1
The difference between internationalization, transnationalism, and glocalization are that each represents a different aspect of globalization. Glocalization is what happens when international products are adapted to meet the particular needs (cultural or socio-economic) of the locality/community where they are sold. So for example, Nabisco might make Oreo cookies that look and taste one way in the U.S., but when the same company makes the “same” cookie for sale in Asia, it looks and tastes completely different because of cultural expectations that the Asians have regarding how a cookie should look and taste. The company adapts its product to the locality.
Transnationalism describes the way in which products are produced: products are completed in stages, with each stage being completed in a different part of the world; for instance, when a car company like Ford produces an automobile, it will consist of parts that are made in Asia, Europe, Central America, North America and so on. Many products today are transnational.
Internationalization refers to the process of expanding companies around the world to multiple nations so that they can penetrate more markets. A company will become international when it begins selling products...
References
George Ritzer & Paul Dean. 2015. Globalization: A Basic Text. Oxford: John Wiley &
Sons Ltd.
Lechner, Frank J. and John Boli (eds). 2014. The Globalization Reader. Fifth Edition.
Malden: Wiley-Blackwell.
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