¶ … Staffing Approaches
ABC Company
My first strategy will endeavor to address the mean income of the country concerning marketing front load washers and dryers. To penetrate the market, I believe price reduction should ensure inevitably to capture a wider customer base. The gas-powered dryers are the main target for ABC in venturing into the Czech Republic. Currently, front load washers and dryers retail at about $2,000, depending on the manufacturer. The machines of ABC Company will depict high efficiency attributed to wastage of less power. Additionally, the machines would be star rated, observing minimum energy performance standards and ratings. As the CEO, I will ensure that the machines introduced to the Czech Republic market will conform to electrical ratings of the nation based on factors like volts, watts, and amperes.
Economic Concerns
Recently, Czech consumers have remained careful in their choices of purchasing home laundry appliances. The economic crisis has affected the nation, and it explains the increased awareness of the economic aspects at hand to avoid purchasing uneconomical laundry products. In 2014, for example, value sales increased by about 2% whereas the volumes sales growth was 1% (Euromonitor International, 2015). Based on this statistics, we realize that consumers are not ready to spend on home appliances, only if the necessity arises.
Based on this concern, ABC will endeavor to provide customers with affordable front load washers and dryers. Redesign...
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