Marketing Plan for Kaiser Permanente Part A For nearly three-quarters of a century, Kaiser Permanente (hereinafter alternatively “Kaiser” or “the company”) has provided quality health care to a growing number of customers (About us, 2018). Indeed, today, Kaiser has more than 12 million members and its future appears bright providing the company can capitalize on its core competencies using a marketing plan that focuses on achieving its current and future organizational objectives.

This assumption is based on the company's domain of work and the high quality and complexity of the web site. In order to develop and maintain such a complex Internet site, a company would have to posses its own Information Technology Department. Only specialized IT programmers and developers have the necessary training required to combine so perfectly and link to each other this large amount of data and information. Secondly, given

E-businesses challenged create trust customers. People don't send money strangers . Read article: Mangiaracina, When considering a business model for you company it is highly important to pattern it on that of other successful companies that are also based online. Jeff Beer's article "Outlook 2011: The new dotcom boom" provides several case studies of online companies with robust business models that have proven records of success. The unifying factor of all

Ethics is an essential part of the individual condition. As an important person who starts up a large business as well as deals on a daily basis with other corporation at all arena of expansion so basically business ethics is lively and glowing plus hotly chat about in boardrooms all over the world. Furthermore for the majority of administration and boards know their accountability goes well beyond periodical results.

This aspect is greatly leveraged upon by Sport2Sport as different target populations share their experiences on company's Facebook page. There is also an aspect of quick customer response having the potential of going viral over the internet. This makes companies such as Sport2Sport to focus on customer satisfaction and prompt response. Although it may seem untraditional not to focus on traditional advertising and marketing mediums, the paradigm shift in

Governments in these developing countries also may have issues with foreign companies expanding within their borders. Lastly, establishing local suppliers, and the infrastructure required for these suppliers, may be a challenge, especially for those they develop from the ground up. Strategic Posture: Nestle's mission statement is simple. "Good Food, Good Life'. That mission is to provide consumers with the best tasting, most nutritious choices in a wide range of food and beverage