Verified Document

Ecommerce Business Analysis Essay

Ecommerce

E-Commerce or E-business can be simply defined as business-to-consumer and business-to-business commerce conducted by way of the Internet or other electronic networks (Merriam-Webster, N.d.). There are many differences between e-commerce and the traditional brick and motor stores that drove business completely before the advent of the digital sphere. One primary difference is that you are not able to see the product in person during the purchase. This may not be of critical importance if the purchaser already has knowledge of the product. For example, say that you have been drinking the same brand of coffee for ten years. You probably wouldn't have a preference to whether the coffee came from a brick and mortar store of an e-commerce site, so long as you had the coffee when you wanted to drink it. However, with items that you are not familiar with, such as new clothes, shopping online might be far more difficult.

Other differences are that with ecommerce you do not actually have to visit a store. You can generally shop anywhere that has an internet connection including most modern smartphones. However, at the same time, even though you can shop from virtually anywhere there is generally a wait time associated with e-commerce because you have to wait for the product to be shipped to you. This wait time closes the door for many impulse purchases as well as for purchases that are needed immediately. Yet, if you have enough time to wait for a product and you already know what you want, online shoppers can generally save a considerable amount of money by comparing prices and shopping online.

SWOT Analysis

Figure 1 - http://www.urbangardensolutions.ca/

The website chosen, Urban Garden Solutions, is a great example of a small website that generates its business by serving a niche market. Its target market is composed of people in urban settings that would like grow their own fruits and vegetables but might not know how. Thus the value added portion of this business is generated by helping this target market by offering a niche product offering, recipes, and instructions to help people get going.

Strengths

Niche Oriented

Informational

Simple

Weaknesses

Expensive

Limited Products

Rudimentary Web Site

Opportunities

Diversify Products

Develop Site

More Marketing

Threats

More Competition

Lack of Exposure

People Purchasing Locally

Cite this Document:
Copy Bibliography Citation

Related Documents

Business Analysis Part I SWOT
Words: 1828 Length: 6 Document Type: SWOT

McDonald's CORPORATION Business Analysis Part One McDonald's Corporation McDonald's corporation currently is the largest in fast food restaurants chain in the world, mainly selling hamburgers, French fries, cheeseburgers, soft drinks and breakfast. In the recent past the fast food has added on its menu fruit and salad. The business was started in 1940 by Dick and Mac McDonalds in California. The corporation has grown steadily and when it started being a franchise in

Business Analysis of First Scenario
Words: 709 Length: 2 Document Type: Reaction Paper

Liz makes this statement in her speech along with the concept of building a better mousetrap. At the center of the lack of focus on strategic planning, Liz isn't ca0pturing what makes her business unique, differentiated and inherently more valuable that competitors. The problem is one of myopic focus on the business that gets in the way of seeing the potential to use customer experience as a valuable differentiator

Ford Motor Company Business Analysis Ford Motor
Words: 951 Length: 3 Document Type: Essay

Ford Motor Company Business Analysis Ford Motor Company Ford Motor Company is 4th on Fortune 500 List and 4th on Global 500 List and is the 2nd largest auto manufacturer in the world. Ford Motor Company has the advantage of Ford Motor Credit however, due to Firestone tire recalls the prices are the lowest prices in years with cash reserves sunk to $4.1 billion and $13 billion on acquisitions with $3.5 billion

Building an E-Commerce Business It
Words: 3920 Length: 10 Document Type: Term Paper

The sixth point is that they accept credit cards and other cards, so that the customers find it easy to pay for the purchase, and the company also can ensure that they do not end up losing any money due to cheating by the customers. All these points are important and have to be covered within the plans for the new organization of instantwheel.com. Even with this, since this

Retail Business Analysis: Wal-Mart Marketing Tactics Why
Words: 820 Length: 2 Document Type: Essay

Retail Business Analysis: Wal-Mart Marketing Tactics Why does a business need a marketing strategy? The basic answer is simple: to generate sales. However, the manner in which a business goes about developing its marketing strategy can differ significantly from one business to another. In order to understand what type of marketing strategy works best for a certain company, one must first understand the basics of each specific strategy along with viewing

UPS Corporation Business Analysis the
Words: 1837 Length: 4 Document Type: Term Paper

This is recognized by the stock market and J.P. Morgan has upgraded express mail services provider United Parcel Service, Inc. In order to overweight from the neutral level, with the statement that it believes the company is being positioned for new momentum. (Market Pulse: UPS upped at J.P. Morgan, renewed momentum seen) Thus the faith in the organization exists even among experts. Conclusion: The management of the company is aware of

Sign Up for Unlimited Study Help

Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.

Get Started Now