The ramp up of communications services and payment services is crucial for eBay to stay profitable over time. Additional weaknesses include the tendency to overlook support and service for their primary marketplace, leading to buyer and seller frustrations as well (Klein, 2008)
Opportunities
Despite the weaknesses the company is facing, there are many potential acquisitions they can make to bolster their three core businesses, including acquiring more payment processing companies to expand the breadth of their offerings in that area. There are also opportunities to capitalizing on reselling their marketplace solutions in a customized form to companies interested in creating their own. Additional opportunities include global growth through joint ventures and acquisitions to minimize new market entry risk.
Threats
The most significant strategic...
Ebay needs of to pay attention to brand equity and get back to the basics of offering good customer service to its customer base. Otherwise, it is an open market for anyone to step in and take their place. Losing focus of brand and company vision has been the downfall of many corporate giants. References Consumers Union. (2007). Winning at Ebay. How to bid smart & play safe. Consumers Reports.org. August
SWOT Analysis: AMAZON.COM Amazon.com is one of the largest online stores offering everything from books to CDs, to toys to tools and prescription drugs. Below is a SWOT analysis of this Amazonian online store which has carved a niche for itself in e-commerce and has managed to change the very definition of the term: American corporation. Strengths: Amazon.com believes in diversity and unlike the restricted approach of its starting days, Amazon is now
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