Verified Document

Ebay Case In 1995, Ebay Essay

Once this occurs, is when the firm will be able to reach out to a bigger audience and increase the number of people who are purchasing products from them. (Ahmed, 2009, pp. 142 -- 149) A second strategy that EBay could utilize is to have customizable products that will reach out to specific demographics of the population. The way that this could occur, is the company could install programs that will allow users to translate the site into different languages. Then, they could offer products that are most in demand to specific demographics of the population. If this kind of approach is utilized, it will help EBay to adapt quickly to changes in demand from various demographics of customers. (Ahmed, 2009, pp. 142 -- 149)

For example, between now and 2050, there will be large changes in population demographics. What is happening is minorities are more dominant inside America. By 2050, there are select groups (i.e. Hispanics) that will see a threefold increase during this time. To deal with these issues, EBay could add a Spanish translator their site. At the same time, they could offer specific products that Hispanic customers are most interested in. This would help the firm to create a platform that can be customized to specific demographics of the population. Over the course of time, this would allow EBay to provide a service that can reach out to unique groups of consumers. (El Nasar, 2008)

This is significant, because it is illustrating how the firm needs to customize their services to specific demographics of the population. If...

Furthermore, this will allow EBay to create platforms that will take into account cultural factors better. This is when they can reach out to new segments of customers and increase the amounts of products that they are offering. Over the course of time, this will make the firm more responsive to changes in demographics and addressing their basic needs.
Clearly, EBay needs to embrace a strategy that will focus on redesigning their web site, addressing cultural factors for larger demographics of customers and they need to prudently evaluate new mergers. If this kind of approach is taken, it will help to improve the image of the firm and allow them to more effectively compete inside the marketplace. This is when EBay will be able to adapt to the difficulties that they are facing by creating a customizable product that can reach out larger segments of the population. In many ways, one could argue that this is the heart of the challenges that are impacting EBay. The moment they are able to effectively deal with these issues is when they will become more responsive to changes in the marketplace.

References

Ahmed, a. (2009). EBay Inc.

EBay Inc. Reports Strong Fourth Quarter. (2012). Business Wire. Retrieved from:

http://www.businesswire.com/news/home/20120118006605/en/eBay-Reports-Strong-Fourth-Quarter-Full

Year

MacMillan, D. (2009). EBay's Skype Sale. Business Week. Retrieved…

Cite this Document:
Copy Bibliography Citation

Related Documents

Business Plan: Bridal Salon Business Products and
Words: 3400 Length: 10 Document Type: Business Plan

Business Plan: Bridal Salon Business Products and services Keys to Success Company description Vision Statement Mission Statement Company background Products and Industry Product Description Industry Description The Market Market and Target Customer Market Segmentation Target Market Strategy Competition and Competitive Advantage Curbing Local Competition Curbing Regional Competition Marketing Strategy Overall Strategy Sales Plan Competitive Plan Research and Development (Growth Plan) The Organization Legal and Organization Structure Key Personnel Related Service Providers Location The Financials Critical Risks Income Statement Cash Flow Projection Balance Sheet Assumptions References Executive Summary Introduction Pace-setter is a bridal salon that rides on the theme of 'experience'. It creates an environment in which

Business Description Definition of the Market Description
Words: 1271 Length: 4 Document Type: Business Plan

Business Description Definition of the Market Description of the Products Organization and Management Descriptions Marketing Strategies Financial Management This paper presents business plan for a new leather garment manufacturing and retailing business. The business is being set up with an initial capital outlay of $53 million. The paper starts with a brief description of the business; its target market and product offerings, and then proceeds by proposing organizational and management strategies, marketing strategies, and financial management

Business Plan Gbsgreen Building Solutions Company Description
Words: 1926 Length: 6 Document Type: Business Plan

Business Plan GBSGreen Building Solutions Company Description Product & Service Description Marketing Strategy & Plan Environmental Analysis (SWOT/PEST) Competitive Analysis Products and Services Pricing Promotion People Financial Analysis & Projections Profit and Loss Risks and Assumptions GBSGreen Building Solutions Business Plan According to the Environmental Protection Agency (EPA) the impact of commercial buildings on the physical and social environment are such that there is "not questioning the vast impact…" (Environmental Protection Agency, 2006) Commercial Buildings are reported by the U.S. Department of Energy's Energy Information Administration

Business Plan Idc Interiors Aims
Words: 3240 Length: 12 Document Type: Business Plan

[2: www.med.govt.nz/business/business.../structure-and-dynamics-2011.... ] The primary research of the Auckland market presents the following sectors for consideration for the new venture: The demographics in the target market include: college going and married women with children who either are working mothers or stay-at-home mothers; this makes the age group anywhere between 25 to 55; the overall annual income of the household is more than AUS $100,000; the property owned by the target individual

Business Plan of Searchyyy.com a Meta Search
Words: 2289 Length: 7 Document Type: Business Plan

Business Plan of Searchyyy.com a Meta search engine Market Opportunity & Solutions Business Model and Strategy Search engine according to countries and languages Advertisement Revolution Social Networking and Blogging Sites Revenue Opportunities Sales and marketing plan Technology overview Technology implementation Intellectual property Competition Financials Current ratio ROE Debt to equity ratio (D/E) Management Organization and Ownership Organizational Structure Risks and mitigation Searchyyy.com, Inc. is Meta search engine which intends to provide a multi-category search engine to its users at a faster pace. The growing technology has evolved our lives. Users

Business Plan Product Description Market
Words: 4066 Length: 15 Document Type: Business Plan

As part of the research triangle, Raleigh has a significant portion of its population that fits the target market. For the Farmery to succeed, it only needs to capture a small portion of the market share. This is especially true because the store has a small footprint, and has the flexibility to set up on vacant lots without the costs of either renting or developing fixed real estate. The

Sign Up for Unlimited Study Help

Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.

Get Started Now