Once this occurs, is when the firm will be able to reach out to a bigger audience and increase the number of people who are purchasing products from them. (Ahmed, 2009, pp. 142 -- 149)
A second strategy that EBay could utilize is to have customizable products that will reach out to specific demographics of the population. The way that this could occur, is the company could install programs that will allow users to translate the site into different languages. Then, they could offer products that are most in demand to specific demographics of the population. If this kind of approach is utilized, it will help EBay to adapt quickly to changes in demand from various demographics of customers. (Ahmed, 2009, pp. 142 -- 149)
For example, between now and 2050, there will be large changes in population demographics. What is happening is minorities are more dominant inside America. By 2050, there are select groups (i.e. Hispanics) that will see a threefold increase during this time. To deal with these issues, EBay could add a Spanish translator their site. At the same time, they could offer specific products that Hispanic customers are most interested in. This would help the firm to create a platform that can be customized to specific demographics of the population. Over the course of time, this would allow EBay to provide a service that can reach out to unique groups of consumers. (El Nasar, 2008)
This is significant, because it is illustrating how the firm needs to customize their services to specific demographics of the population. If...
Further, eBay's gross merchandise volume - the amount of goods passing through eBay's various marketplace platforms -shrunk by 22% in the last quarter (Buley, 2009). The company had misjudged the potential compatibility between Skype and the Marketplace business (Burrows, 2009). EBay sellers were uninterested in phone chats with customers (Barret, 2009). Although the company has announced that it will spin off Skype via an IPO, next year, the economic environment
Human resources The first person employed by the company was Chris Agarpao and the first president hired was Jeff Skoll, in 1996. Ebay employs individuals with a large variety of skills, from technical to customer service. The number is increasing fast reaching 5 digits in 2005 and having a double digit growth. Considering that it is desirable to work for such a successful company, the personnel inflows are likely to be high and
New methods like the peer-to-peer bump technology and mobile payment systems in offline stores are aimed at the future. EBay has been developing applications for popular devices like the iPad and the iPhone along with specific sections dedicated to clothing, electronics etc. which indicate a positive step towards the future (Donahoe, 2010). Since EBay has its revenues coming mostly from North America and Europe (48% and 41% share respectively),
EBay: A Case Study Analysis Letter to the CEO Dear CEO: The face of ecommerce has been changed by the creation of a global online marketplace. eBay has provided consumers an opportunity to not simply survive, but to thrive. eBay has established a forum for buyers and sellers to untie in and form a community. The online marketplace has established a safe and secure online marketplace where traders can exchange goods and services
EBay is an online auction website, and pioneered this business model. eBay runs its website, in multiple countries, and acts as an intermediary for buyers and sellers. The company earns its revenue by charging for listings and taking a profit on transactions. eBay has 128 million active users around the world. It also owns PayPal, which is a leading online payment site. eBay was founded in 1995 and has remained
EBay, Inc. Company Overview Founded on Labor Day weekend in 1995, eBay now operates the world's largest online trading community. The first sale by founder and computer programmer Pierre Omidyar was a broken laser pointer that was slated for the trash can; he sold it for $14.83. As of December 2010, 94.5 million users were active globally buying and selling practically anything. That user list compares to 90.1 million the previous year
Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.
Get Started Now