Verified Document

E-Marketing The Internet Has Not Term Paper

In addition to optimizing the website and driving traffic through search engines, wholesale mortgage consider advertising on third party websites and in search engines using a combination of banner advertisements and text links. Graphical banner advertisements, pop-ups and text based ads are online ads that are placed on third party websites, linking back to a website is another way of using emarketing. The ads are designed to encourage users to click through to a site to learn more and ultimately, to buy. These ads can be set up for a fee pay-per-click, pay-per-lead, pay-per-sale or they can be part of a reciprocal ad exchange with an online 'partner', where one can place a partner's ad on one's website in exchange for the partner doing the same.

Another, often overlooked, but cost-saving method of marketing the business online is by publishing editorial in third party ezines, enewsletters and on information-based websites or much better starting one's own newsletter. Just as editorial in offline media can help position you in a field as an expert, and drive readers online to a website, providing articles written to targeted online media can also drive traffic to a website, often with no out of pocket expense specially when the matter is related to wholesale mortgage.

Permission-based email marketing can be a low-cost and very effective supplement to a website marketing strategy. It can help to build a relationship between the business and the target market, and can drive traffic back to the website. Email marketing can consist of direct email blasts and sales letters, personalized auto-responders and/or email newsletters.

Another new and important method is that of bolg. A blog or weblog is simply a web page that scrolls chronologically like a journal and contains links to other Web sites of interest. Blogs, as creative online journals, have been used by technical specialists for a number of years, but business blogs or b-blogs are just now making inroads into the mainstream....

As an alternative, very low-cost (or even free) means of electronic communication, blogs can make up a significant part of an overall marketing strategy. Though b-blogs carry an inherent marketing focus not found in creative weblogs, their casual structure provides the opportunity to connect on a more immediate and personal level than traditional websites and newsletters allow and hence could prove worthwhile for a mortgage business.
Affiliate programs, also known as referral programs or partnership programs work by paying a commission for each transaction a website produces for a third party. Affiliate programs are generally offered by sites selling goods or services. These sites may offer a commission payment based on a percentage of the revenue generated by purchases made by visitors coming from a specific site.

Infomediary Model

The term infomediary refers to an organization that collects and sells information about consumers or businesses. In this sense an infomediary is just like a market research firm. The infomediary often performs the same functions as those in the direct selling, content sponsorship, and intermediary models. Usually the infomediary compensates the consumer for sharing her information. One very interesting type of infomediary is a variation on the content sponsorship model. A mortgage business has to look if infomediary business model of e-marketing would be of any use to it or other model extensively discussed above would be more useful. Depending upon the nature of the business advertising model seems a lot more productive and useful to the business.

References

Mack, T. (2000). Electronic Marketing: What You Can Expect. The Futurist. Volume: 34. Issue: 2.

Cunningham, M. (2001). B2B: How to Build a Profitable E-Commerce Strategy. Perseus Publishing (Current Publisher: Perseus Publishing): Cambridge, MA.

Successful Marketing Demands New Approach'. USA Today. Volume: 129. Issue: 2663. August 2000.

Sources used in this document:
References

Mack, T. (2000). Electronic Marketing: What You Can Expect. The Futurist. Volume: 34. Issue: 2.

Cunningham, M. (2001). B2B: How to Build a Profitable E-Commerce Strategy. Perseus Publishing (Current Publisher: Perseus Publishing): Cambridge, MA.

Successful Marketing Demands New Approach'. USA Today. Volume: 129. Issue: 2663. August 2000.
Cite this Document:
Copy Bibliography Citation

Related Documents

E-Marketing Concepts
Words: 2455 Length: 8 Document Type: Essay

MC Donald's E-marketing Strategies McDonald's Success in e-Marketing Strategies McDonald's is a corporation of the world's largest or longest chain of hamburger fast-food restaurants. The company serves up to approximately seventy million customers each day. The corporation owns over 34,000 restaurants in about 119 nations across the globe. The company traces its foundation back in 1940 within the United States by two brothers-Richard and Maurice McDonald. It began as a barbecue restaurant,

Emarketing E-Marketing -- Evolving Techniques Today's Virtual
Words: 1255 Length: 4 Document Type: Term Paper

Emarketing e-Marketing -- evolving techniques Today's virtual marketplace is growing increasingly competitive. This is due to the influx of new products and also the new ways advertisers have devised to market those products. Using the Internet for advertising and to deploy innovative marketing strategies has become almost ubiquitous for cutting edge products and companies in today's day and age. However, the use of such e-marketing techniques as banner advertising, popup windows, permission

Internet Business Plan What Does
Words: 7291 Length: 15 Document Type: Business Plan

(Horticulture and the advantages of using the Internet Technology) What are the disadvantages of conducting business, large or small, on the Internet? They may be many. However, the most important disadvantages are: it can actually create a feeling of isolation; the businessman may feel that he has become isolated. This means that he may get the feeling that the World Wide Web is faceless and emotionless, and thus the business

E-Marketing Has Become an Essential Part of
Words: 2053 Length: 8 Document Type: Term Paper

E-marketing has become an essential part of the marketing strategies for corporations around the globe. Organizations must find innovative ways to market their products through the technologies of the 21st century. The purpose of this paper is to discuss the integration of e-marketing strategies into the overall marketing plan of Dresser-Rand which sells parts and energy solutions for the compressor industry. Our discussion will focus on understanding e-marketing. We will

E-Marketing Rockwell's Cafe and Bakery
Words: 2438 Length: 6 Document Type: Term Paper

In conjunction with this is the need to put more interactive media on the site, including video of a tour of the kitchen, which is one of the best equipped for creating pastries in Orange County. The e-marketing changes also need to include a customer forum area where the cafe's management asks for ways to improve and make their business more attractive to younger families. In keeping with the

E-Marketing in Terms of Visual Communication Given
Words: 6172 Length: 20 Document Type: Thesis

E-Marketing in Terms of Visual Communication Given the increased use of the Internet in past few years, e-marketing has had an indisputable progress within the past decade. Generally, daily activities and the variety of internet have created interest of consumers as many websites are creating virtual designs in order to strengthen their relations with customers. These developments have not only contributed to the creation of visual communications but have also

Sign Up for Unlimited Study Help

Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.

Get Started Now