E-Commerce Marketing Plan
This marketing plan has been developed for a unique business model that facilitates transactions between people who would like to buy and sell homemade art. Although the website functions much like EBay, the online auction giant, it is targeted at a far narrower niche. Given that the target market represents such a narrow niche, the marketing strategy to promote this site must be creative as well as utilize the latest in E-commerce technologies and design. This marketing plan will frame this service in terms of its 4Ps and then use this framework to develop the marketing proposal. It was found that a tribal marketing approach to promoting the site would be the best fit for the company based on its unique circumstances.
Product
In this case the product is actually a service. The website facilitates transactions between individuals who wish to sell or buy art or related products. Although the website does not have the full functionality of a site such as EBay, the website targets a unique niche that has limited competition that specializes in this area. The website charges a small listing fee as well as a small percentage of sales.
Place
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