E-Commerce Marketing Plan
This marketing plan has been developed for a unique business model that facilitates transactions between people who would like to buy and sell homemade art. Although the website functions much like EBay, the online auction giant, it is targeted at a far narrower niche. Given that the target market represents such a narrow niche, the marketing strategy to promote this site must be creative as well as utilize the latest in E-commerce technologies and design. This marketing plan will frame this service in terms of its 4Ps and then use this framework to develop the marketing proposal. It was found that a tribal marketing approach to promoting the site would be the best fit for the company based on its unique circumstances.
Product
In this case the product is actually a service. The website facilitates transactions between individuals who wish to sell or buy art or related products. Although the website does not have the full functionality of a site such as EBay, the website targets a unique niche that has limited competition that specializes in this area. The website charges a small listing fee as well as a small percentage of sales.
Place
Price
The website charges comparable fees to most of the competition. There is a small per use listing fee that is issued when the auction item is hosted. Furthermore, the site also collects a small percentage of the total sales amount (1%). There are also different add-on services that users can develop such as an online store so that individual artist can promote their work or let potential customers view their entire collection from one page.
Promotion
Promoting the site is the most difficult factor included in this analysis. Much of the promotion of the website will need to be built into the site itself. The site will need to be designed in a way in which in it is optimized for search engines (SEO). This will allow it to appear among the top responses in…
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E-Commerce Marketing Plan Nielsen Media Research was founded in the 1920s by Arthur Nielsen and it focused on assessing the success of advertisements within the consumer markets. During the following decade, the organization commenced to assess the success and popularity of radio programs. The means in which the organization assessed the ratings of television programs evolved and these were eventually applied to compute the ratings of television programs. Today, Nielsen is
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