E-Commerce in Education
With rapid technological advancement in the world, no sector of economy can any longer afford to remain loyal to traditional practices and old conventional strategies. The changes adopted by individual sectors and industries can have a strong bearing on the overall structure of the economy and on the way we previously perceived things (Clemons et al. 2001). The one sector that has been slow to adopt technological change in the true sense is the education sector which even if non-profit in nature makes substantial contributions to the annual GDP. We must understand that education sector was only slow in adopting electronic commerce opportunities while it swiftly embraced technology for on-campus instruction. Let us know discuss this topic in detail and see how e-commerce has finally managed to find its way into the education sector.
The gradual yet successful entry of e-commerce in education is the result of rapid changes that electronic commerce has brought about in the way we do business. Educational institutions also run on the same business principles that corporate sector follows i.e. maximization of profits while maintaining quality. In today's education environment, quality is given utmost importance by large well-known universities while there are some colleges and higher education institutions that exist simply to make money while quality is given low priority. In both cases however, money is important and maximization of profits is important and for this reason most educational institutions are now looking towards e-commerce to increase profits while at the same time offer convenience to students worldwide.
Colleges and universities have come to realize that by integrating e-commerce facilities in education, they can offer existing and potential students a more convenient way of enrolling and receiving instruction. Now college catalogues, application forms and almost every kind of pre-admission information is available online which can be accessed at a certain price. For example, filling out online applications are not free of cost, sending an online application costs anywhere between $50-$75. But since more students have access to online applications than they have to offline brochures, a wider potential student body can access online applications and this results in massive revenues since only a small percentage of students finally make it to the university of their choice.
The sudden rise in the number of higher education institutions opting for a web presence for both admission and instruction purposes is probably the result of a study published by USA today in 1999. The headline of this study read, "Failure to tangle with Web may Jeopardize CEOs" and went into the details of how Internet is taking over our lives and those who fail to incorporate this technology will be left behind in the business race. Suddenly it became clearer that Internet and related technologies had an extremely profound impact on our lives and the way we previously did business. It didn't take long for universities and colleges to understand that with this kind of impact, their failure to make use of the Internet would ultimately hurt their profits as they might fail to attract the one group that uses the Internet the most and coincidently happens to be the target customer section of the education sector i.e. The youth. Milliron (1999) writes: "Predictions that once rang with hyperbole are being answered by hard facts about how Internet technologies are changing the way we work, play and learn. It took only four years for the World Wide Web to be regularly used by more than a quarter of the U.S. population -- a feat that took electricity 46 years, the television 26 years, and the personal computer 16 years to achieve. More than 100,000,000 people currently use the Internet, and its network traffic doubles every 100 days. The U.S. Commerce Department estimates that consumer e-commerce will reach $300 billion and business-to-business e-commerce $1.53 trillion by 2002. America Online has grown to more than 16 million members, increasing more than 4 million members in the last year alone."
With growing use of the Internet, it was only necessary...
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