E-Commerce and Internet
E-commerce
Brief overview of the business
The business that requires a website is a local food store called People's Food Community that sells organic products and buys produce from the local farmers. This business is local in every sense and they cater to people who are health-conscious and support local farming and community. They have their own deli, bakery and salad bar that is popular among a good section of the population.
Internet business model
"A business model is a method of doing business. All business models specify what a company does to create value, how it is situated among upstream and downstream partners in the value chain, and the type of arrangement it has with its customers to generate revenue. In any given industry, the methods of doing business may vary, but there are limits imposed by technological factors, by the competitive dynamic among companies and between companies and their channel partners, and by customer expectations and preferences, among other things" (Rappa, 2004. p.34).
Based on the above definition, the business model that would work well for the food store is a combination of the catalog and merchant model. This is a brick and mortar company that has a store to service its customers and it is looking to use the power of Internet to increase its sales and expand its customer base. So, it requires a website to list its products and consumers can buy them directly from the website and it will be shipped to their place. This is the basis of the merchant model. The food store is also looking to do mail order...
A combination of these two would work best for the food store.
Functions of the website
The website should perform a wide range of functions that would give a big boost to the company's sales and exposure. Firstly, it should educate people about the benefits of eating organic food and supporting local farmers with an aim to improve the local community. A series of static information pages on the website can talk about the compelling need for this change in lifestyle.
The next function is to make it possible for customers to see the list of available products and order them online. This requires the use of credit card processing. In other words, the website will be a virtual store that will augment the brick and mortar store to cater to the needs of the people who may find it difficult to travel to the store. This functionality is expected to increase the sales of the food store by more than 50% because inclement weather and frequent snow storms make it difficult for people to travel and there is only store for the entire city. In the future, it also has plans to expand its operations to cater to the needs of people across the country.
The website should also email catalogs to customers who have signed up for it. This should give them the list of available produce and the discounts that are offered. The customers can then place order through email or phone and they will be ready for pick-up or delivery. These are the three main functions of the website…
