(2002) Marketing the E-Business. London: Routledge.
How to Market Your B2B/B2C Web Site. Retrieved November 14, 2006, at http://www.associatedcontent.com/article/23319/how_to_market_your_b2bb2c_web_site.html www.questia.com/PM.qst?a=o&d=104237388
Jackson, P., Harris, L., & Eckersley, P.M. (Eds.). (2003) E-Business Fundamentals: Managing Organisations in the Electronic Age. New York: Routledge.
A www.questia.com/PM.qst?a=o&d=101318758
Karake-Shalhoub, Z. (2002). Trust and Loyalty in Electronic Commerce: An Agency Theory Perspective. Westport, CT: Quorum Books.
Murphy D.
Marketing for B2B vs. B2C - Similar...
B2B and B2C Commerce Matrix In today's global economy, E-commerce is a dynamic force, encouraging more and more businesses to conduct "business" online. B2B transactions can be a very effective way of bolstering small business, and transforming simple business strategies to complex business partnerships. B2B or business-to-business e-commerce is an efficient and often life-changing move for many small businesses interested in participating in the global market. On the other hand, many businesses
B2B & B2C Ethics Because of the application of Internet, the present society is capable turning the geography to become history by wiping out of geographical barriers in the sphere of information transactions. The tremendous growth of e-business has facilitated economic globalization. Internet commerce has given rise to existence of various kinds of business models. (Business ethics and global marketing client confidentiality statement) Broadly the websites concerned with internet trading has been
E-Business The prolific use of computers and the Internet in the Office environment and homes has given rise to a new form of business activity and this is called E-Business. E-business looked at from the point-of-view of it's broadest meaning is the buying and selling online by the use of the Internet, and also includes activities of business like purchasing, tracking of inventory, managing production and handling logistics, customer care, supply
(Cho, 2005) To conclude, although the basis of the B2C and the B2C sites may be the same, it must be stated that if many more such contracts and regulatory laws and rules were to be passed, which would effectively keep a hold on the ethics and the legal issues of e-commerce, especially in relation to the B. 2 C. And the B. 2 B. sites, and also despite the
Ecommerce business models With the advent of Internet, we have seen a lot of changes in the communications arena and business practices are no exception. E-commerce has taken business from closed doors of offices and retail shops to the information superhighway, where literally millions of people trade daily. The online business model can be viewed in terms of B2B, B2C and C2C models (business to business, business to consumer and consumer
B2C and B2B Markets The objective of this study is to examine that while marketers acknowledge that relationship marketing is important to both B2C and B2B markets, some believe it is more important in a B2B market and why it is that they feel this way and finally if they are correct. The concept of relationship marketing based on delivery of superior value is reported to place emphasis on the
Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.
Get Started Now