Drug use is on the rise among teens, and is an epidemic that must be stopped. In order to reduce the number of teenagers in the United States who use drugs, it is important to develop a comprehensive plan of intervention. The intervention must include efforts on the part of teachers, parents, and politicians. One of the most effective ways of changing the minds of teenagers is via the use of advertising. Therefore, advertising campaigns should be used to make drug use seem uncool and therefore undesirable among teenagers.
As Glazer points out, drug use among teens is becoming more prevalent. "Although teens who use drugs are still in the minority, some experts say that recent increases in the popularity of drugs, though modest, may indicate the beginnings of a new drug epidemic," (Glazer). Cannabis has regained its panache among youth, Glazer points out. Whether or not pot smoking leads to harder drugs, teenagers should not be using cannabis until they graduate from high school and are mature enough to handle the drug's side effects.
Marijuana is actually not the biggest drug problem facing teenagers and their parents. It is actually prescription drugs that are becoming more and more popular among teenagers in America. As of 2006, pharmaceutical drug abuse...
According to one source, "Pot,
alcohol,
steroids, cigarettes, meth, Ecstasy and LSD are being used less and less by American teenagers since the 1990s, but misuse of prescription drugs has been on the rise, according to the National Institute of Drug Abuse," ("Prescription Drug Abuse on the Rise Among High Schoolers"). Prescription drugs of choice include Percocets, Oxycontin, Xanax, Vicodin, Ritalin, Adderall ("Teen Prescription Drug Abuse On the Rise"). The problem with prescription drug use among teens is that the
media contains a constant bombardment of advertisements condoning the use of those drugs. Moreover,
parents have the drugs in their medicine cabinet. The drugs are legal, easily available, and socially acceptable. Many teenagers even have "pharmaparties," in which they use pills recreationally to achieve a high ("Teen Prescription Drug Abuse On the Rise"). In many cases, the teenagers do not even know what drugs they are taking or what doses ("Teen Prescription Drug Abuse On the Rise"). The potential dangers of teenage drug use are obvious, and must be stopped.
Anti-drug advertising campaigns can be among the most successful tactics to divert teenager attention away from drugs. As Glazer notes, the New York-based Partnership for a Drug-Free America launched a successful anti-drug
television advertisement campaign that did have a measurable effect on influencing teen perceptions of drugs, drug users, and drug dealers. The key to successful advertising campaigns is to make drugs seem uncool to
children and adolescents; the more normative drug use becomes the more likely teens are to do drugs in…
