Patent Exclusivity I would propose modifying the development and/or regulatory review processes to help reverse the trend towards "me too" drugs by overhauling the system that allows for drug companies to "chemically rejigger an oldie but goodie, craft a new name, mount a massive advertising campaign and sell the retread as the latest innovative breakthrough" (Mattina, 2015). The overhaul would require companies to show how their new "innovation" is different from a previous drug and what makes it more beneficial. These re-inventions of the wheel allow companies to skate past competitors who heavily invest in actually innovative drug developments by reaping the spoils of their labor after simply altering a chemical or two and claiming the innovation for themselves. In order to level the playing field and make it more of a fair practice for every company, there needs to be a system of reporting that validates and justifies the changes made to a formula before the company can proceed to market. This will eliminate the entire sector for "me too" drugs. If companies cannot show how they are bettering a formula (as opposed to simply making it different), then the review board will have no choice but to reject...
This will encourage actual innovation rather than just the piggy-backing practices of the "me too" industry.
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