Dream Business
My dream business would be a German Bakery that sells traditional German Bakery and Cafe. I would call it "Heidi's German Bakery and Cafe." I would open the business together with a German nephew of mine who has worked for over 25 years as a master baker in the Heidelberg bakery of my German relatives. The third member of the business would be an American baker who received his professional training at Venieros Italian Bakery, America's oldest Italian pastry shop in New York City that was founded in 1894. Our business would be located in New York City since there is a huge German/European population and only very view places where one can dwell in traditional German baked goods. Fifty [to date: sixty two] years ago, when East 86th Street was known as "Sauerkraut Boulevard," there were German bakeries aplenty as well as pastry counters in most of Yorkville's delicatessens and restaurants. But as the neighborhood has given way to high-rise apartments and ethnic diversity, the German bakeries have steadily dwindled. On 31 July 31, 1999, Yorkville's old-time German bakery, Kramer's Pastries, at 1643 Second Avenue, near 86th Street, closed for good after almost 50 years. Aging equipment forced the closing (KILGANNON 1). Kilgannon reports in her 8 August 1999 New York Times article on this old-style German bakery that opened in 1950 in New York City that many customers stocked up on "marzipan" during the bakery's half-price sale on the store's last day. One lady would have bought $300 worth of home-made marzipan, saying that her husband cannot live without it. I have often heard that Germans and people from other European countries living in New York do not find pleasure in "Ms. Field's Cookies" and "Dunkin' Donuts" franchisees' retail stores offering the standard American cookies and muffins repertoire. The reason is that they simply cannot compare with hand-made, old fashioned German cookies and other baked goods. That these cookies and muffins are industrially pre-manufactured, supposedly use preservatives of some kind and do not use the very finest and healthy ingredients is one thing. The other thing is that "Ms. Field's" and "Dunkin' Donuts" cookies must be fresh to be really enjoyed by the customer since they have an incredibly small shelf-life. Waiting a day to consume will leave the customer with cookies that are incredibly lackluster. Even a few hours in the cold will drop them to a status that is far less palatable. This would not be the case with the semi-daily fresh-baked cookies in "Heidi's German Bakery and Cafe.
A Cafe in Germany is mostly a place to sit down, relax and read your newspaper. One can have a little chat, or "kaffeeklatsch," meet one's friends, or just socialize with other customers and talk about each and anything over a cup of steaming coffee and some fine German cake ("kuchen"), "torte" or pastries. Sitting down there for a good cup of freshly-brewed coffee and enjoying our comprehensive range of baked goods would be a completely different experience than entering a Starbuck's chain store for the same purpose. A German Cafe is not intended to be a full size restaurant. Therefore, we would have only a very limited sweet and salty menu. All our baked goods would be made fresh by hand every day and leave our bakery warm from the oven four our customers and guests and for delivery to the shelves of our retail partners. This way we make sure that the consumer gets the best quality possible, every day. We would use only the finest white wheat and whole wheat organic flour, whole grains and the freshest unprocessed ingredients to bake exceptional old fashioned German breads,, rolls, cakes, tortes, cookies and pastries using traditional German recipes. If the customer is looking for a German style sourdough rye bread, in "Heidi's German Bakery and Cafe" would be the right place to find it, and much more. Of course, not to forget the good old "apfelstrudel" and the famous "pretzels." With customized cakes available for birthdays, parties, or any kind of celebration, we pride ourselves on delivering delicious confections for our neighbors, the same way my German relatives from my mother's side have been doing it for 108 years in Heidelberg, Germany. We would bake our breads in the healthiest and most environmentally -- friendly way possible making use of the latest state of art equipment.
Form of Ownership: As a form of ownership I would chose a Limited Liability Partnership (LLP). Until just a few years ago, the...
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