A more comprehensive explanation can then be provided to tell the person donating where there money goes and what something like a "gift card" will mean to the sponsor. This may motivate the sponsor to donate quickly and easily. The front page of the website also features a "latest news" section which can be distracting to visitors that want to get straight to the point. This information would best be placed in another section of the site by providing a navigational bar labeled "latest news" so that if a visitor wants to peruse information, they can, but they do not have to. The front page also has a very large advertisement for "explore our gift catalog." Most people coming to the site for the first time will not know what a gift catalog is or why they would bother to review one. This site can substantially increase profits with very little effort by cleaning up the front page. A small "what we are about" paragraph would suffice for visitors interested in learning more about the organization. They can then click a link that takes them to a more comprehensive "about us" page if they want to learn more. Aside from this, the front page should not provide so many confusing options for visitors. To maximize contributions, the website should stick to providing basic information...
Charity If I had $1 million dollars to donate to charity tomorrow, the charity to which my donation would go would be to St. Jude's Children's Research Hospital. St. Jude's is an organization that was started several decades ago to research and treat, what it calls, catastrophic diseases, specifically in children. St. Jude's is especially known for its success with researching and treating forms of cancer in children. It is a
Case Study 3 This case is somewhat more complex than the two preceding, in that a great deal of variation in the tax implications exists depending on the type/purpose of the charitable organization and its plans for the property. If a house on Cape Cod somehow suited the tex-exmpt purpose of the charitable organization (e.g. It was used as a hospice for sick children that the organization cared for), then the
They point out a practical instance of India when it was struck by disaster and there was overwhelming donation of clothes that Indian towns ended up chocking on these clothes. It forced the authorities to divert from the recovery process to helping in disposal of the piles of clothes that were spewed along the highways and streets. There is yet another angle to the whole charity giving of clothes in
Marketing Market Segmentation Ottawa-based charity AceWorks needs to segment its volunteer population and its donor population in order to create a stronger marketing plan. The objectives of this plan are to increase both volunteers and the number of donors. The plan should also encompass winning larger donations from existing donors. With respect to donors, therefore, there are two target markets in the current donors and the future donors. Current donors are characterized by
I know for anyone fighting cancer, they need as much rest as possible. When in the throws of this disease, whether it is the diagnosed or their friends and family, it can leave one with a feeling of helplessness. One of the strongest allies for those fighting cancer and one of the greatest enemies against cancer is the power of positive thinking. Those effected by cancer, least of all the
An organization in Arizona called "Cops Who Care" on the other hand meets the needs of children by seeking cash donations that they then use to purchase toys for a large group of children every holiday season. The organization likely does so as a result of how the group got started. The original organization developed out of internal fund drives that asked officers to themselves give cash to help and
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