¶ … doind a research project pay green?
I collected an articles .
In order to be able to comprehend how being green pays off, one must concentrate on the relationship between employing environmental attitudes and economic performance at a company level. Being green is especially important in the present and there is a wide range of domains that people have addressed when concerning the concept. "Some studies have shown that students who go to green schools have higher test scores, get sick less often and are healthier and happier" (Boys' Life 12). This makes it possible for someone to understand that profits associated with being green do not only involve financial aspects, as they are also likely to reflect positively on individuals when regarding matters from a series of other perspectives.
While this concept is surely important, people should not only focus on profits when trying to devise strategies of being green. Michael Porter's theory regarding "Resource-Based View" presents an intriguing view concerning how companies can use differentiation strategies with the purpose of providing their products with unique features. Even with the fact that it might provide marketing specialists with a series of issues during the first steps of a project, the Resource-Based View does not limit the choices that companies have with regard to the industry's structure. "Rather, it considers competitive advantage as resulting from the capabilities of firms to acquire and manage resources, such as technical capabilities, ownership of intellectual property, brand leadership, financial capabilities, and organizational structure and culture -- all of which can be deployed to serve the goal of creating competitive advantage around environmental innovation" (Orsato 129). Competitive advantage is thus a direct result of employing green strategies, as companies that take on this approach are likely to develop more competitive products and are probable to influence the masses to express particular interest in their overall business.
Brand reputation is a particularly important concept when discussing how being green pays off. The Exxon Valdez Oil Spill is certainly one of the worst environmental disasters in all of history and it enabled society to understand the gravity related with failing to take proper measures with the purpose of protecting the natural world. The fact that the company did not publicly get involved in protecting the environment before this incident happened made it difficult for it to recover and significantly damaged its reputation.
In contrast to ExxonMobil, BP actually got involved in devising methods to preserve the environment prior to dealing some of the worst blows in all of history to it. Even with the fact that the company is responsible for the worst case of environmental pollution that has ever happened (the 2010 Deepwater Horizon oil spill), the incident was seen with different eyes when comparing it to the Exxon Valdez oil spill. "Thanks to its positive eco-reputation, the company was given extra leeway" (Esty & Winston 141). They understood that it would be beneficial for them to invest in being seen as environmentalists and eventually profited from the enterprise.
Brand reputation is also indirectly responsible for bringing larger profits to a company and employing an environmental attitude is thus likely to increase a firm's value. Having a higher brand value is equivalent to having market power. Companies with market power "command higher prices, sell more, and develop closer relationships with customers and employees" (Esty & Winston 141).
The meaning of getting involved
One means to increasing environmental stability is represented by the reduction of the carbon print. In other words, emphasis is placed on the reduction of the carbon consumed with the scope of decreasing the negative environmental impact onto the environment. Within Australia, this endeavor has been approached at multiple levels, one notable effort being represented by the creation and implementation of a carbon tax. At this level then, the focus falls on the assessment of the tax and its short- and long-term impacts on the tourism and
doind a research project pay green? I collected an articles . Joe Wright's 2005 motion picture "Pride and Prejudice" involves a series of elements related to ideas like family, faithfulness, and marriage. By presenting the central characters as individuals who struggle to remove social status boundaries, the film makes it possible for viewers to gain a more complex understanding of thinking during the late eighteenth century. Elizabeth Bennet is the film's
doind a research project pay green? I collected an articles . Wilhelm Rontgen is generally accepted as the person responsible for having discovered X-rays in 1895 in spite of the fact that a series of individuals had been involved in researching the phenomena in years preceding his studies. Even with this, Rontgen is provided with more consideration because he was the first to actually play an active role in studying this
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