Once a DMS has been created that spans across all three dealerships, financial and accounting decisions about pricing, promotion and rebates can be more effectively coordinated to a level of and accuracy not possible today. It is a common weakness in automotive retailers who represent multiple brands to be constrained by the lack of systems integration that limits their ability to create synchronized strategies (Bradford, Samuels, Wood, 2008). By having a customer system of record that spans across all dealerships that also takes into account the many variations and complexities of co-op and promotional programs, dealers are able to more cost-effectively manage selling and service programs (Zinnbauer, Eberl, 2005). Schlossmann Automotive Group needs to concentrate on how to tie together all their diverse DMS systems to create a single system of record that is based on customer activity and lifetime customer value, allowing for flexibility of integration with dealer co-op, marketing funding and sales promotions from the three auto manufacturers they represent in the Milwaukee area.
Software Evaluation and Development
Schlossmann Automotive Group does not complete internal development of systems or applications, yet does rely on IT for qualifying new DMS platforms from the manufacturers they represent, in addition to network and desktop applications including Microsoft Office. The IT department is not staffed for intensive Web application development and the many steps for managing quality assurance and quality control of new applications. The integration of DMS platforms across the legacy and current Dodge, Honda and Subaru systems is beyond the scope of the Schlossmann Automotive Group IT department focus. The original mission of the department is to provide network integration support, support desktop applications and manage the finance and accounting systems. Of these three activities the finance and accounting systems are the most time-consuming and require the greatest depth of expertise.
Competitive Position in the Milwaukee, Wisconsin Auto Market
Schlossmann Automotive Group competes with dealers on all three brands they represent, with Subaru Milwaukee, Sommer's Subaru, and on the Honda brand, Honda Greenfield and Milwaukee Honda Civic being the...
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