Diversity Audit
The Coca Cola Company is well-known for its commitment to diversity. The Company has a workforce where almost half the employees are women. However, their representation on the senior management levels is only 26%. The company also recruits racial minorities and members from the LGBT community. The company has institutional mechanisms to ensure that workforce diversity is respected and appreciated throughout the organization. Senior managers demonstrate their commitment to diversity by heading the Business Resource Groups for specific minorities. This supports the theory that senior management should demonstrate commitment to implementing core values (Davidson 2004, p. 286). The Coca Cola Company also pursues diversity in its marketing campaigns to cater to the diverse communities in which it sells its products. The company has also expanded its supplier network to include firms owned and managed by minorities and women. The company also has plans to increase the number of supplier firms run by veterans. It is recommended at the end of the audit that the company should increase the representation of women in the senior management positions and should also develop breadth and depth marketing campaigns to cater to the South Asian and Arab market segments.
DIVERSITY AUDIT AT COCA COLA
Introduction
Diversity is an important issue for firms operating in the global economy. To meet this need, companies are incorporating diversity in the workplace to meet the needs of an increasingly diverse market. The Coca Cola Company is known all over the world for its emphasis on diversity. A diversity audit can be conducted to evaluate the extent to which diversity has been incorporated in the workplace and its effects on the company's success.
The Coca Cola Company
The Coca Cola Company is the largest soft drink company in the world operations in 200 countries. The company runs an equally diverse product portfolio with 500 brands. These facts explain on their own the diverse environment in which the Coca Cola Company has to operate. The consumers, suppliers and laws in each of these markets are diverse. To cater to these markets successfully, the Coca Cola Company needs to understand their differences and address them effectively. It needs to develop products and promotional campaign that communicate the product values to the consumers. The Coca Cola Company is also ranked as one of the best workplaces for minorities. It also has several institutional mechanisms in place to ensure and promote diversity in the workplace and in business relationships. This paper will discuss how far these measures have resonated well with the employees.
Audit Goals
The goals of the diversity audit are to explore the measures that the Coca Cola Company has taken to promote diversity in its workplace. Diversity is a growing concern for businesses as they prepare for a mature globalized economy. Even at the local level, the demographics of the United States show much diversity. The purpose of this audit is to discuss the ways in which the Coca Cola Company has tried to reflect the diversity in its markets and community in its workplace. The study aims to discuss the various diversity measures taken by the company in different areas of the workplace including recruitment, communication, decision making and promotional campaigns. It also aims to discuss the effects of the formal and informal diversity programs of the company on its corporate success and on the attitudes of the workforce. It also aims to discuss the effect of the diversity programs on the perceptions of the company on the community members. The study will then evaluate the effectiveness of the diversity programs and propose some recommendations that the company can consider to further improve its diversity programs.
Audit Method
The diversity audit of the Coca Cola Company will be primarily based on the secondary data available from the corporate website of the Coca Cola Company. The information will include data on the workforce composition and the role of diversity programs in the composition. It will also look at the various programs and policies of the company and its associates that have been instituted to promote diversity. The values and mission of the company will also be analyzed to obtain insight into the place of diversity in the strategic orientation of the company. The information obtained from the secondary research will then be compared with the theories of workplace diversity to see whether the theories explain the results of diversity at the Coca Cola Company. The reasons for any discrepancy between theory and actual results will be discussed.
Analysis of Core Corporate Values
The values of a company...
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