¶ … Realm of Legal Negotiation
DISTRIBUTIVE VS. INTEGRATIVE
Negotiation involves a dialogue of two or more parties or people with the intention to reach a favorable outcome. This favorable result can be for just one party or both parties involved. The integrative approach to negotiation tries to expand the "pie" to make sure everyone gets something. However, the distributive approach ensures one side "wins" and the other, "loses." The legal landscape of practicing lawyers today asks for a further analysis of what is effective and what is not. Meaning, the distributive method greatly outweighs the integrative method in terms of its utilization in lawyer-to-lawyer negotiations because of how it can be used to help one side get what it wants. That is what lawyers do, they try to get the best outcome for their client, not for both parties involved.
Negotiation is a difficult activity to learn and master. ADR or alternative dispute resolution encompasses dispute resolution techniques and processes that offers a means with which disagreeing parties may come to an agreement[footnoteRef:1]. It is a mutual phrase for the ways parties can resolve disputes without or with the aid of a separate third party. While in the past numerous popular parties as well as their advocates resisted ADR, in recent years it has gained pervasive acceptance among the legal profession and the general public. It has gone so far as some courts now requiring some parties to resolve disputes using ADR, before the case it taken to trial (ie. The European Mediation Directive 2008). Business have also taken to ADR to handle mergers and acquisitions to help mediate any post-acquisition disputes. [1: Tracy, Brian. 2013. Negotiation. New York: American Management Association.]
a. Distributive and Integrative Negotiation
What negotiation styles make up ADR? As was previously stated integrative negotiation makes up one part of ADR. Distributive negotiation and mixed model make up the rest. Going by the names of principled negotiation, collaborative problem-solving, and so forth, integrative negotiation is characterized by the open sharing of data so that value may be rationally claimed and generated by the parties. Distributive negotiation or position bargaining, hard bargaining, etc., is characterized by competitive tactics, less information exchange, and distribution of a zero-sum resource. Mixed model uses both with integrative negotiation in the beginning and distributive styles used to divide the recognized resources or benefits.
Distributive negotiation tends to approach negotiation using a model of "haggling" in a market. This means each side frequently adopts an extreme position with the knowledge that the other party will not accept it. Then the part employs a combination of bluffing, brinkmanship, and guile in order to surrender as little as possible before a deal is reached. In a way, it is the process of distributing a perceived fixed amount of value. Distribution negotiation can go one of two ways, either in the hard direction or the soft direction. "A hard distributive approach leads to competition where each actor seeks dominance over the other, whereas a soft approach leads to accommodation where one active gives into the other. Compromise occurs when each actors relinquishes something of value to reach an agreement" [footnoteRef:2]. [2: Yang, Ming, and Fan Yang. 2012. Negotiation in Decentralization. London: Springer. P. 39]
While the history of negotiations runs millennium, it is important to clarify what integrative negotiation is in order to understand why it would not be a beneficial tactic for a lawyer to use. With integrative negotiation, the goalmouths of both parties are not mutually exclusive. That means even if one side accomplishes their objective, the other party is not precluded from accomplishing their own objectives. Both sides then can achieve their objectives. "Integrative bargaining reframes the negotiation as a shared problem to be resolved through pooling knowledge and resources and looking to maximize mutual gain to yield greater payoffs to all parties. This means negotiators must focus on commonalities rather than differences"[footnoteRef:3]. [3: Williams, Robert E, and Paul R Viotti. 2012. Arms Control. Santa Barbara, Calif.: Praeger Security International. P. 129]
These commonalties and differences are all part of a game where people make educated guesses and assumptions on what their opponent will do next. The end-game is to win and win enough for the client to be satisfied. If one has to bluff and gamble in order to scare off the opponent, that is what must be done for the biggest piece possible of the pie. Distributive negotiation means one must haggle to get the best possible 'price' our outcome in order to win and gain the spoils. Games like...
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