Distribution Levels
Rolex watches: Rolex deploys an exclusive distribution strategy. Its high pricing is part of its appeal, given that wearing a Rolex signifies one's economic status. Rolexes can be bought at high-end jewelers, department stores, and select shopping areas which high-income consumers are likely to patronize.
Coach purses: Coach similarly has an exclusive distribution strategy. They are expensive items of clothing, usually sold at select Coach retailers. These stores are often in exclusive malls or in high-rent districts of urban locations.
Land Rover sport utility vehicles: Although these vehicles are not the most expensive means of transportation available, they are not universally desired by all consumers. People in cities will likely have less desire for SUVs given that they do not need all-terrain vehicles and are more concerned about the price of gas than their suburban counterparts. However, within certain pockets of the country, and also within certain consumer...
Business Summaries This chapter addresses the reasons that one should study business and businesses to begin with. The authors make the point that they do not intend for this to be a narrow study that just focuses on particular examples of successive and failed businesses, although it will include case studies too. But the major point of studying business, the authors write, is to provide a larger sense of what is needed
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