Distribution Channels
Assessing Dell's Distribution Channels
Dell Corporation (NYSE:DELL) is a global provider of personal computers, laptops, enterprise servers and storage networks, generating $61B in revenues during its latest fiscal period. All products are sold through a multichannel marketing and distribution strategy, with the server systems being sold through a network of distributors, dealers, resellers and service providers. The Dell servers are heavily customized to the specific needs of a given business, which provides distributors, dealers and resellers with an opportunity to customize these systems and gain incremental profit. Dell's approach to multi-channel distribution relies heavily on the distributor to share inventory carrying risk and the reseller to customize the system to user needs. This is a well-known best practice in multichannel distribution, of distributing risk evenly throughout an organization while ensuring systems are configured to specific customer needs (Magrath, Hardy, 1987).
Analyzing the Effectiveness of the Dell Multi-Channel Distribution System
In constructing its multi-channel strategies,...
Dell is one among the largest computer system companies in the world, which is unique and popular because of its direct marketing policy. It deals in manufacturing personal computers, servers or enterprise products, storages and offer IT solutions for the customers. The services provided by the company are of high quality and low cost, thus providing the source of economical investment to the clients. Dell is among the pioneers and
Dell Inc. The head office of Dell is at Austin, Texas at the same place where the company was based. Dell Americas is also located in Texas, which is the regional business unit for the United States, Canada and Latin America. The regional headquarters offices of the company are in England, for Europe Middle East and Africa; in Singapore catering to Asia-Pacific; and in Kawasaki, Japan, to serve the market for
Thus far, Dell has largely ignored the consumer market since the company views the margins in this market to be insufficient. Yet, if Dell can develop an effective route to market for consumers and/or streamlines its ordering process, Dell can expand its customer base substantially. It is already finding that consumers are coming to it after buying their first computer elsewhere, so the market is clearly ready for Dell
Strategic Analysis of Dell Strategic management is a combination of continual dynamic processes. These include: strategic alternatives and recommended strategies, the implementation of strategies, and continuous ongoing evaluation and control. Each phase must include: environmental analysis, implementing an organizational course of action, creating organizational strategies, applying those strategies, and evaluating and modifying them as needed. The construction of a strategic analysis includes factors which are internal and external to the company,
Amazon's eBusiness Model Assessing the Potential of Amazon.com's E-Business Model Amazon.com continues to expand well beyond the boundaries of its initial business model that focused only on books to today including merchandise, suppliers for businesses, and consumables. The common thread that unifies all of these elements together however is the unique customer experience that Amazon.com strives to deliver, all in the context of responsive service (Pine, Gilmore, 2008, et.al.). For Amazon.com to
Supply Chain at Ford vs. Dell Supply Chain Management -- SCM is fundamentally a process that entails the flow and conversion of materials and other resources into products and services, which fulfill the demands of the ultimate consumer. Supply Chains are considered as regards processes, activities and organization. The processes link the activities which carry out this transformation. Processes focus towards the end product for an end user in mind. The
Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.
Get Started Now