¶ … Dog Food Company
Overview of the Company
Meow, Bark and Everything Else is an all-natural pet food company. The company has several lines of pet foods, created from local ingredients, starting with cats and dogs, and hopefully expanding to other types of pets as well. The products will be sold locally through a couple of different distribution channels. This presentation will focus on what those channels look like.
Distribution Channels
We intend to start with two different distribution channels. The first is to have a company store at the site where we produce the pet foods. This channel has several advantages that will help us to make this particular channel successful. A lot of those advantages stem from having complete control over this particular distribution channel The second distribution channel model will be to go through local pet and grocery stores in the area. There are a couple of other models that we'll be exploring as well, including selling through local farmers' markets and selling online.
Slide: Company Store Advantage #1
The company store will be a shopfront situated where the pet foods are produced. This channel has several benefits. It uses space that we are already paying for, so is low cost. That means we can offer the discounts and free samples that we intend to use as part of our marketing. By controlling costs, we are also more likely to turn a profit. There are no shipping costs, as the customers come to us.
Slide Company Store Advantage #2
The second major advantage of selling through a company store is that we get to tell our story our way. This is important because we have 100% control over all of the branding and where the products are placed. There are other advantages, too,...
Distribution Channels I email file. I writer: Betty comlete paper Distribution, location and timing A three tiered distribution structure will be adopted by EndovileTire Solutions. From the factory, the products will be supplied to the regional distribution centers which will then transfer the goods to carrying and forwarding agents who will act as godowns for distribution of the products to delers. Finally, the goods will get to divisional distribution centers which will then
Marketing Comparison of Distribution Strategies for Automobiles and Soup Distribution strategies are an essential part of the marketing mix; without a suitable strategy the process of effectively bringing together customers with the goods or services they wish to purchase maybe inefficient and a potential failure, potentially costing the firm both lost sales and incurring unnecessary expenses. To assess the way distribution strategies may be developed in an effective manner, two different products
Distribution Channels Assessing Dell's Distribution Channels Dell Corporation (NYSE:DELL) is a global provider of personal computers, laptops, enterprise servers and storage networks, generating $61B in revenues during its latest fiscal period. All products are sold through a multichannel marketing and distribution strategy, with the server systems being sold through a network of distributors, dealers, resellers and service providers. The Dell servers are heavily customized to the specific needs of a given business,
, 1996, p. 180). Further, by looking into alternative channels for distribution, companies including IBM and CHANEL, Inc. can ensure they provide all customers, internal and external, the opportunity for expressing their personal preferences. This is important whether those preferences relate to personal interaction, the convenience associated with doing business with a company, or the ability to keep costs minimal when interacting with their preferred clientele and customers (Anderson et
Wal-Mart and the Loss Leader Concepts' Impact on Distribution Wal-Mart's use of loss-leader pricing strategies in their toy retailing operations is detrimental to the long-term viability of the toy industry and ironically, to Wal-Mart itself. This loss-leader approach to pricing toys below their cost to drive up traffic in their retail stores is flattening the elasticity curve of newly-introduced toys and causing manufacturers to second-source and often move their manufacturing off-shore,
Distribution Channels Marketing Distribution Channels The retail behemoth Wal-Mart has been called the template for 21st century capitalism. In an article entitled, "Wal-Mart: Template for 21st Century Capitalism," author Corwin Pavilion notes "Wal-Mart is noted for its low-price, low-wage, globally-sourced business model, a strategy that has achieved precision control of manufacturing, inventory, and distribution by taking full advantage of the world's new telecommunications infrastructure." Traditionally, distribution issues come into play heavily in
Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.
Get Started Now