Disney
It is important to understand how the business strategy of an organization manifests itself within the internal and external operations of the company. Disney Corporation provides an excellent opportunity to examine these relationships. The purpose of this essay is to compare and contrast the organizational chart and organizational methods of the Disney Corporation and examine how it aligns or misaligns with the strategy of the particular corporation. I'll examine Disney under hypothetical situations such as it operating as a functional organization and identifying different ways in which matrix structures are applied to the leadership branches of the Disney Corporation.
DISNEY'S PRODUCTS AND SERVICES
Prior to analyzing the alignment of Disney's corporate strategy with its organizational methods, it is important to understand what Disney Corporation does and how it performs its mission. Understanding the background information is essential in order to grasping how these relationships dealing with leadership can be used to their fullest potential. According to the Walt Disney Company's website, "the Walt Disney Company's objective is to be one of the world's leading producers and providers of entertainment and information using its portfolio of brands of differentiated content, services and consumer products. The company's primary financial goals are to maximize earnings and cash flow and allocate capital for growth initiatives that will drive in long-term shareholder value."
The wide range of services and products Disney provides creates problems for management. It is a difficult task to understand the differing markets and the differing special knowledge that needs to be applied to each one of these specific markets. It essential for the leadership to understand that incorporating ideas from all aspects of other businesses will help to strengthen and continue the growth pattern that this company has realized for many years. Diversity is a key component in sustaining and weathering through tough times. Due to Disney Corporation's diverse approach to business, it may be expected to survive through struggling economic times because of its wide spread approach.
Disney is an international company, with significant operations overseas. The company's media properties have a global scope, and it operates theme parks in a number of different foreign countries, including Japan, France and soon in China. The company also sells its consumer products and licensed merchandise around the world (Walt Disney Company, 2012). For the most part, Disney sees opportunity in globalization as it has the opportunity to expand its
Disney sets them up, sexes them up, and throws them under the bus when they come of age. But who is complaining? Very few. The fact is celebrity gossip has become an industry unto itself. People love watching stars fall. If Disney can provide the stars, people will watch. In summation, Disney Corps. has gone from Dumbo to just plain dumb. Yet, the park Walt Disney originated in 1955 holds
Disney and Pixar Disney's acquisition of Pixar in 2006 resulted in many headlines and opinions. The main reason for the acquisition was Disney's reluctance to lose its ties with the new giant in animation, while its own opportunities were waning because a lack of technology and innovation. The acquisition was therefore based upon Disney's drive to maintain a relationship that has historically proven to be profitable, while also maintaining its own
Organization Management The Walt Disney The Walt Disney Company The Walt Disney Company An organization is any social entity that has a well-designed structure to coordinate its functions, and the organization has to have a specific goal. Most organizations hardly work internally alone, but rather involve the external environments. Some organizations are profit oriented, like the business organizations, while others are non-profit making (Daft et al. 2010). In this context, a contemporary focus is
marketing managers understand consumer behavior? It is essential for marketing managers to understand two critical elements: why consumers purchase the products they do and how exactly consumers intend to use those products. In general, the consumer decision-making process can be summed up as follows: need recognition; followed by information searching (otherwise known as research, such as combing reviews online or reading Consumer Reports); an evaluation of alternatives (formally or informally
The confidence of Disney was to some extent based on the number of Europeans visiting U.S. Disney parks. The Europeans would be visiting the parks based in U.S. As they were in America but not going to America with the specific motive to pay a visit to the parks. Therefore these figures do not exactly show the popularity of Disney theme parks in Europe. The American Disney Parks are
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