The second is that non-minority companies far outweighed their minority counterparts in the level of service that would be provided.
In the first case, the deontological viewpoint would not have been applicable, as there were no companies available to meet the minority standards. The ethical argument might then be that, all persons should have an equal right to receive the contract, and be chosen on merit. The second case could then have been decided on the grounds of a utilitarian approach. Quality of service takes precedence over human rights considerations.
The utilitarian viewpoint also considers the importance of quality of the specific service involved, as well as the setting and safety levels promoted by the service. In an airport setting, public and professional safety are of utmost concern. A company that provides shuttle services should therefore provide high value in terms of vehicle and logistical safety. When awarding a contract in an airport setting, utilitarian issues should take precedence over deontological ones. If no correlation can be found between deontological ethics and the utilitarian viewpoint, utility should overrule where public safety is a concern.
In investigating this case, it is therefore important to have an understanding of the details of the case. Only once the deontological and utilitarian issues are clear can a judgment be made of whether the case indeed has merit or not. It should also be considered that minority programs are often controversial and could be unfair in terms...
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